Channel Marketing Manager

CHANNEL MARKETING MANAGER

Goods iQ · North Kingstown, RI · Hybrid · Full-Time

$60,000 – $75,000 DOE · Mon–Thu In-Office / Fri Remote

About Goods iQ

Some companies follow trends. We set them.

Goods iQ develops smart consumer products — and we need them showing up, standing out, and outselling the competition at every retail touchpoint. Our portfolio of iconic brands includes Bostitch® Office Products, PaperPro®, LockerMate®, PureOptics™ LED Lighting, and Spec Ops™ Tools. Behind every one of them is a team of makers, creators, and category disruptors who move fast, think big, and hold themselves to an uncomfortably high standard.

We run on honesty, collaboration, and a shared obsession with excellence. We celebrate the wins — loudly and often.

The Role

Strategy meets execution. Own the channel. Drive the growth.

Goods iQ is looking for a Channel Marketing Manager who can do both: think strategically about how our brands win across all our distribution channels and execute with precision and discipline to make it happen.

This is a high-impact, cross-functional role at the center of how Goods iQ goes to market. You’ll support go-to-market strategy across key channel partners to drive the revenue and margin performance that fuels company growth.

We hire owners, not order-takers. We need someone who doesn’t wait to be told what to do. You see a gap, you close it. You spot an opportunity; you build the case and act on it. That’s the standard we hold ourselves to, and each other.

Key Responsibilities

Channel Strategy and Execution

– Serves as liaison between sales, ecommerce, finance, product management, and marketing to meet sales goals and strategic objectives

– Leverage deep understanding of market environment, consumer behaviors, customer strategies, and competitive assessments within each channel to identify opportunities, gaps, risks

– Own go-to-market strategy across key channels: mass market, office superstore, dealer, wholesale/2-step, industrial/STAFDA, and home center

Pricing, Promotions and Forecasting

– Manage pricing structure and policies across all assigned accounts – mitigate channel pricing conflicts

– Support the development and execution of customer-specific promotional plans across key accounts to drive sales and market share expansion

– Support annual and seasonal promotional planning aligned to key selling periods– tradeshow cycles, back-to-school, Memorial Day, 4th of July, Prime Day, Veteran’s Day, BFCM, Holiday and other high-velocity retail moments

– Partner with Supply Chain and Sales on forecasting and demand planning to ensure world-class service levels

– Analyze key performance metrics continuously and adjust strategies to optimize revenue and profitability

Store Merchandising and Point-Of-Sale Conversion

– Lead the development of retail merchandising strategies that maximize product visibility, shopper engagement, and conversion at the shelf

– Support the design and execution of point-of-sale materials and promotional executions — product displays, quarter pallets, signage, endcap displays, side-wing displays, and secondary placements — tailored to each retailer's environment and shopper profile

– Develop planogram recommendations and shelf standards that reflect category best practices and position Goods iQ brands as the obvious consumer choice

– Monitor in-store execution quality across accounts and establish feedback loops that drive continuous improvement

– Track and analyze conversion data at the shelf level — using insights to refine merchandising strategy, optimize placement, and eliminate underperforming displays

Performance & Analytics

– Track key KPIs: sales, margin, conversion, traffic, ROAS and convert into actionable information to drive business performance and strategy across channels

– Build and maintain dashboards that give the team real-time visibility into channel health

Cross-Functional Leadership

– Collaborate with all key functions to ensure organization if fully aligned to serve our channel partners and set the standard in industry for service levels and scorecard performance

– Serve as the central point of contact and communication for channel performance and channel specific strategic initiatives

Process and Operational Excellence

– Drive accountability through consistent reporting and performance tracking

– Identify inefficiencies proactively and implement solutions that improve execution

Skills and Competencies

Strategic Thinking with Executional Horsepower

– Ability to support building a channel strategy and then driving the execution thereof

– Strong commercial instincts — you understand how pricing, promotions, and content drive revenue

Data and Analytics Fluency

– Highly analytical with advanced data analysis skills leveraging Ai, Excel, and Power BI

– Experience with Vendor Central, Seller Central, Walmart Retail Link, and similar platforms

– Ability to turn complex data sets into clear, executive-ready narratives

Ownership Mindset

– Strong sense of accountability — you own outcomes, not just activities

– Ability to lead cross-functional initiatives

– Thrives in fast-moving environments where priorities shift and ambiguity is the norm

– Trusted to always go above and beyond to get the job done

Collaboration and Communication

– Clear, confident communicator who keeps stakeholders informed and engaged

– Passion for retail/omnichannel, eCommerce, and the consumer goods category

Qualifications

– 2+ years of experience in channel marketing, retail/omnichannel, or eCommerce

– Understanding of distribution channels, particularly retail/omni and eCommerce

– Proven record of driving revenue growth and improving channel performance

– Understanding of pricing structures and calculations, promotions, and digital shelf optimization

– Experience with Vendor Central, Seller Central, Walmart Retail Link, or equivalent platforms

– Advanced Excel, Ai, and data analysis skills; experience with BI and reporting tools

– Experience with digital shelf software tools, Salsify, Salesforce CRM & Marketing Cloud as strong plus

– Bachelor’s degree preferred

– Military experience a strong plus — we deeply respect the leadership and ownership it develops

Why Goods iQ

The Opportunity

This isn’t a role where you inherit a playbook and execute someone else’s vision. You’ll help write it. At Goods iQ, you’ll have the resources, the runway, and the executive backing to do the best work of your career.

Compensation and Benefits

– Base salary: $60,000 – $75,000 (commensurate with experience)

– Performance bonus eligibility

– 401(k) with company match

– Comprehensive health, dental, and vision coverage

– Generous PTO + parental leave

– Real advancement opportunities — we promote the builders

The Culture

We don’t just talk about culture — we protect it. Goods iQ runs on freedom, honesty, and a shared obsession with excellence. We hire owners, not order-takers: people who push boundaries, speak candidly, hold themselves to a higher standard, and then celebrate the wins together.

Expect flexible schedules, a casual dress code (hats and hoodies welcome), team events that actually don’t feel forced, and leadership that keeps its door open and its ego in check.

The Workspace

Our Quonset Business Park headquarters in North Kingstown, RI is a modern, thoughtfully designed space built for the way creative teams actually work.

– Comfortable lounges and collaboration breakout areas

– Adjustable sit-stand desks throughout

– Fully stocked gourmet kitchen — and yes, beer on tap

– Outdoor quad steps from a scenic bike path that ends at the beach

Job Details

– Role: Senior Channel Marketing Manager

– Type: Full-Time

– Location: North Kingstown, RI 02852

– Work arrangement: Hybrid — Monday–Thursday in-office, Friday remote

– Schedule: Monday–Friday

– Compensation: $55,000 – $75,000 (commensurate with experience)

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in North Kingstown, RI 02852