Channel Marketing Manager (Contractor)

About Arlo:

At Arlo, we're passionate about creating innovative and reliable solutions that help people protect what matters most to them. Our team is dedicated to delivering products that exceed our customers' expectations, while always pushing the boundaries of what's possible in the world of protection technology. We believe that everyone deserves to feel safe and secure, whether they're at home or away, and we're committed to providing our customers with the peace of mind they need to live their lives without worry. Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience, product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day.

We are seeking a driven marketing professional with a passion for understanding today’s consumers, their motivations, behaviors, and decision-making journey from discovery to purchase. Reporting to the Director of Channel Marketing, you will lead the execution of channel marketing programs that boost awareness, engage shoppers, and drive sales conversion.

This role involves close collaboration with sales and marketing teams to design targeted, benefit-driven programs for retail and key accounts. The ideal candidate has proven experience creating consumer-focused content for Home Depot, Lowes, Costco, Sam’s Club, and other major retailers, along with strong knowledge of SEO and awareness-building strategies. This position is a temporary position that will last approximately 6 to 7 months.

Key Responsibilities :

• Lead channel marketing programs across major accounts.
• Develop account-specific marketing plans in partnership with sales and marketing leadership to ensure alignment with the organization’s overall marketing objectives, including budget planning, advertising, in-store and online merchandising, and training programs.
• Collaborate with marketing, sales leaders, and external agencies to develop compelling copy and marketing content using approved brand assets to support both new and existing product categories.
• Identify and leverage paid advertising opportunities to maximize impact.
• Partner with sales and marketing teams to enhance online and in-store merchandising, driving growth within assigned categories.
• Manage account deliverables, ensuring timely execution of compliant, brand-approved assets in coordination with the Director of Channel Marketing Manager.
• Work cross-functionally with Sales, Growth Marketing, Corporate Marketing, Product Management, Customer Care, and IT to shape how Arlo’s products and services are presented throughout the customer journey.
• Other adhoc activities as needed.

Education and Experience:

• Minimum 5 years’ experience working experience in channel marketing, corporate marketing, digital marketing, or content marketing role.
• 3-5 years of experience managing online marketing campaigns and product launches with major retailer accounts. Ideally in consumer IOT technology, smart home, CE or related industries.
• A good understanding of online channel marketing, including product positioning, messaging optimization, and asset management.
• Experience leading and tracking cross functional team meetings
• Experience working with third party agencies for in-store and online merchandising
• Demonstrated success working with sales and channel marketing teams
• Bachelor’s degree in marketing or related fields. MBA a plus.

Skills Required:

• Ability to understand product plans, technology roadmaps and business requirements.
• Excellent attention to detail and ability to align internal and external resources and timelines to launch products with the best quality and impact to the business.
• Excellent written and verbal communication skills, with strong analytical, critical thinking and problem-solving skills.

T he pay range for this position reflects the minimum and maximum target for new hire salaries at commencement of employment and is expected to be between USD$110,000 - 135,000/year. However, base pay offered may vary depending on multiple factors, including role, job-related knowledge, skills, relevant education and experience.

We’re committed to inclusivity and selecting the strongest candidate—no matter their background. Even if you don’t meet every listed qualification, we encourage you to apply. We’re happy to support growth in areas essential to the role. Interested in learning more about our workplace? Visit and follow our LinkedIn , and Glassdoor pages to read employee insights and get updates of what it’s like to be part of Arlo.

Arlo is proud to be an Equal Opportunity Employer. We value inclusion and are committed to inclusive, and harassment-free workplace. We prohibit discrimination and harassment based on all legally protected statuses in all hiring and employment.

We provide reasonable accommodations to applicants and employees with disabilities, who are pregnant or have a related medical condition, or who have sincerely held religious beliefs, observances, and practices. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, the Company will consider for employment qualified applicants with arrest and conviction records.