Channel Sales Manager – Electrical & Low Voltage

EELAF is a fast-growing B2B distribution company specializing in electrical and low voltage solutions, serving a wide network of retailers, resellers, and project partners across Egypt.

Our portfolio includes circuit breakers, conductors, and integrated electrical solutions from leading global brands.

Role Overview

We are looking for a Channel Sales Manager to lead and expand our retail and reseller network.

This is not a desk role — it requires strong field presence, relationship ownership, and commercial discipline .

You will be responsible for driving revenue growth through channel partners , managing pricing structures, and ensuring strong market coverage.

Role Overview

We are looking for a Channel Sales Manager to lead and expand our retail and reseller network.

This is not a desk role — it requires strong field presence, relationship ownership, and commercial discipline .

You will be responsible for driving revenue growth through channel partners , managing pricing structures, and ensuring strong market coverage.

Key Responsibilities

• Develop and manage a nationwide network of retailers and resellers
• Drive sales growth across circuit breakers, cables, and LV portfolio
• Build strong, long-term relationships with key accounts and distributors
• Identify new channel opportunities and expand market coverage
• Monitor sell-in / sell-out performance across partners
• Enforce pricing strategy, margins, and credit discipline
• Coordinate with marketing for promotions and demand generation
• Track competitor activity and market dynamics
• Lead negotiations and close high-value deals
  

Requirements

• 5–10 years of experience in electrical / low voltage distribution
• Proven track record in managing retailers & reseller channels
• Strong understanding of Egyptian electrical market (traders, wholesalers, key areas)
• Experience with products like:
• Circuit breakers
• Cables / conductors
• Wiring devices / panels (preferred)
• Strong negotiation and relationship management skills
• Highly disciplined in reporting and pipeline management
• Willing to spend significant time in the field