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Chief Communications and Marketing Officer
Position Summary
The Chief Communications and Marketing Officer is a senior leadership role reporting directly to the President with institution-wide authority for communications and marketing policy, standards, and strategy. The CCMO serves as the college’s chief communications architect and Public Information Officer (PIO). The CCMO will collaborate with cabinet colleagues and the President, strategically aligning resources and talents of the communications and marketing team to drive effective communications, media presence, enrollment marketing, brand expansion, and internal and external communications. The CCMO will create strategic alignment of institutional resources to elevate and amplify SUNY Geneseo’s brand and distinction as New York’s public honors college in a crowded higher education landscape. The CCMO will also cultivate a unified institution-wide synergy of marketing and communications efforts.
As a member of the President’s Cabinet, the CCMO establishes the overarching marketing and communications strategy that strengthens SUNY Geneseo’s visibility, reputation, and brand identity among internal and external audiences. This leader will guide a talented, highly collaborative communications and marketing team toward a shared strategic vision rooted in authenticity, creativity, institutional priorities, and measurable outcomes. The CCMO ensures continuity and alignment of marketing and communications efforts across all campus units by setting institutional standards, frameworks, and messaging priorities that support coordinated action. In doing so, the CCMO leverages the expertise within the central communications and marketing team while fostering productive partnerships across the institution, including enrollment management, athletics, advancement, and constituent relations, to support cohesive, integrated, and strategically aligned communications.
The CCMO oversees crisis communication planning and response, strengthens internal and external stakeholder relationships, and ensures cohesive, mission-aligned storytelling across units that advances enrollment, fundraising, and institutional reputation. The role requires a leader who embodies creativity, strategic thinking, superior written communication, trust, collaboration, advocacy, and a commitment to diversity, equity, inclusion, and belonging; and who supports an empowered and highly effective hybrid work team.
Required Qualifications
- Bachelor’s degree in marketing, communications, public relations, journalism, or related field.
- Accomplished professional with a record of successful and increasingly more responsible leadership experience in marketing, communications, or public relations for a complex organization.
- Superior writing, editing, and storytelling skills across media formats.
- Experience leading communications in crisis or high-pressure situations.
- Experience supervising professional staff and leading cross-functional teams.
- Commitment to diversity, equity, inclusion, and belonging in communications practices.
- Candidates for this position must be eligible to work in the United States. VISA sponsorship is not offered.
- Master’s degree in marketing, communications, business, or higher education.
- Experience serving on a president’s cabinet or in an executive‑leadership role.
- Proven ability to navigate complex, matrixed organizational environments.
- Demonstrated ability to lead and support change‑management initiatives.
- High degree of political acumen and ability to navigate sensitive organizational dynamics.
- Strong judgment, discretion, and commitment to maintaining confidentiality.
- Ability to maintain composure, optimism, and clarity during crises or stress.
- Proven ability to lead and inspire creative teams with a collaborative, trust‑based leadership style.
- Demonstrated success in strategic planning, budget management, enrollment marketing, brand strategy, crisis communication, media relations, and social media.
- Experience serving as (or working closely with) a PIO.
- Experience in higher education or nonprofit communications and marketing.
- Demonstrated success in building content alignment strategies across multiple constituencies and leveraging data‑driven insights to influence key audience actions.
- Proficiency in digital marketing, including social media management, campaign development, and performance analytics.
- Experience guiding digital transformation, including CMS migration and digital redesign efforts.
- Experience using data, analytics, and research to inform strategy and measure outcomes.
Reports to the college president.
Supervision Exercised
Oversees the staff of College Communications and Marketing.
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