Chief Content Creator

You are:
Obsessed with narrative
Terminally online (in a good way)
A student of attention
A creator, not a coordinator
A pattern recognizer
A fast shipper

You know:
What gets watched, clicked, and shared, and why
How to turn something boring into something people care about
How to hook someone in 3 seconds
How to build an audience, not just post content
How to make B2B feel like something worth paying attention to

You are not:
A “social media manager”
Waiting on approvals
Posting for the sake of posting
Optimizing for likes without impact
Afraid to have a point of view

If this sounds like you, read on.

Who we are:

Good Company is a Direct to Consumer, eCommerce-focused 3PL.

We ship 10–20k shipments a day across two dozen clients, 24/7, with 200 employees.

We’ve experienced significant growth.

2021: $1.4mm
2022: $3.1mm
2023: $7.5mm
2024: $15.5mm
2025: $31.3mm
2026: ~$45mm (hopefully not $60mm, but who knows)

We are operators.

Which means we have an unfair amount of real stories, real data, and real opinions.

Most of it never leaves the building.

The Challenge

Logistics is one of the most important parts of eCommerce.

It’s also one of the least interesting — if you let it be.

We don’t.

We want to build the most interesting voice in the industry.

Not corporate.
Not safe.
Not generic.

Clear. Opinionated. Useful. Entertaining.

Most content roles are about posting consistently.

This one is about making people care.

What You’ll Actually Do

Own the narrative

• What we talk about
• How we talk about it
• Why anyone should care

Turn operations into content

• Warehouse footage, real problems, real decisions
• Break down complex topics into something digestible
• Make the invisible visible

Create across formats

• Short-form video
• Written posts (LinkedIn, Twitter/X)
• Long-form breakdowns when needed
• Internal → external storytelling

Ship constantly

• Ideas → content → feedback → repeat
• High volume, high iteration

Study what works

• Hooks, formats, pacing, topics
• Not guessing — learning from results

Build distribution

• Grow audience across channels
• Collaborate with founders, operators, partners
• Turn attention into inbound interest

What This Role Is Not

A “content calendar” role
A “design + Canva” role
A “wait for someone to tell you what to post” role

If you need a brief for every piece of content, this will be miserable.

What You Need to Be Good At

Attention
You understand how to earn it

Taste
You know what’s good and what isn’t

Speed
You don’t overthink — you ship

Storytelling
You can make operations feel human

Editing
Cutting things down is as important as creating them

Judgment
You know when to push and when not to

Technical Expectations

Hands-on creator

• iPhone is fine — quality of thinking matters more than gear

Video editing

• Fast, clean, engaging

Writing

• Clear, concise, punchy

Platform fluency

• LinkedIn, Twitter/X, short-form video platforms

Analytics awareness

• You pay attention to what performs and why

Strong Signals

Has built an audience (even small, but real)
Can show examples of content that got traction
Has opinions on why something worked (or didn’t)
Understands how to make B2B interesting
Comfortable being close to the business (this is not remote-only content farming)

Red Flags

Talks about “brand voice” but can’t create content
Overly polished, low substance work
Needs heavy direction
Slow to ship
Chases trends without understanding them
Avoids having a point of view

Why This Role Exists

We already have the raw material:

• Real scale
• Real complexity
• Real opinions
• Real outcomes

We need someone who can turn that into:

• Attention
• Trust
• Demand

Right now, the story is happening.

We need someone to tell it.

Compensation

Competitive, based on demonstrated ability to create content that gets attention and drives outcomes
Performance upside tied to growth of audience and inbound pipeline
High visibility role working directly with leadership

If this sounds like you, apply.

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Work Location: In person