Chief Content Officer

THE JOB / Chief Content Officer (CCO)

Playboy is looking for a Chief Content Officer (CCO) to be our creative and strategic leader in shaping our brand content strategy across all platforms—digital, emerging media, and print. This role oversees the development, production, and distribution of compelling, brand-aligned content that drives audience engagement and revenue growth. The CCO ensures the seamless integration of storytelling across the website, social channels, multimedia initiatives, events, and print magazine. Especially important for this role is the ability to strike a balance between celebrating Playboy’s legacy and guiding this iconic brand, its voice and values into the future.

Our ideal candidate is bold and savvy, with a keen social awareness, and a deep understanding of current events, what’s trending, popular, cool and relevant in today’s world.

What You’ll Do / Key Responsibilities:

Brand Strategy & Leadership

• Develop and lead a multi-platform content strategy (digital, social media, video, podcasts, editorial, events) that aligns with brand identity and business objectives.

• Lead the evolution of digital content strategy, optimizing for SEO, social engagement, and audience growth.
• Establish clear content goals, KPIs, and measurement strategies to track engagement, conversion, and performance.

• Ensure consistency of brand messaging and creative execution across all platforms.

• Partner with cross-functional leaders (marketing, product, sales, PR, HR, creative teams, internal and external stakeholders) to embed the brand strategy across the business.

Team Leadership

• Lead and mentor a high-performing team of brand, content, and creative professionals.

• Foster a culture of creativity, collaboration, and innovation across creative, editorial, design, marketing, and external partners/agencies.

• Oversee design of scalable processes for content production, distribution, and optimization.

Content Innovation & Development

• Identify opportunities to expand content offerings through video, podcasts, events, and multimedia storytelling.

• Develop audience-first content strategies that leverage analytics, trends, and emerging formats.
• Champion experimentation with new editorial products and distribution channels.
• Lead the creative teams in the creation and curation of compelling content across platforms (web, social, email, video, print, podcasts, etc.).
• Ensure brand consistency and storytelling excellence across all content.

• Champion the use of audience insights, data, and analytics to inform storytelling, channel distribution, and campaign performance.

Cross-Platform Coordination

• Ensure consistent brand voice, tone, and quality across all outputs.

• Work closely with internal and external stakeholders and team leaders (Sales, Marketing, Product, Licensing, PR, Design, Creative, and Events teams) to support integrated, revenue-generating initiatives (e.g., sponsored content, partnerships, subscriptions).
• Ensure alignment of the editorial calendar, content workflows, publishing and production timelines across all platforms.

• Align content initiatives with user/audience experience, product launches, and market opportunities.

Growth & Partnerships

• Identify opportunities for brand partnerships, sponsorships, collaborations, and influencer engagement.

• Expand brand presence across new platforms, emerging technologies, and experiential media.

• Work with stakeholders to align branded content opportunities with business objectives.

What You’ll Bring - Qualifications & Skill Set:

• 7+ years of content strategy and development, ideally with a focus on digital, including 3+ years in a senior leadership role.

• Proven ability to lead large-scale content operations with measurable impact on audience growth and brand reputation.
• Experience developing branded content, collaborating with internal and external stakeholders, and navigating the business side of media.
• Strong design and visual storytelling sensibility, especially for digital platforms.
• Excellent leadership and people management skills; experience building and scaling diverse creative teams.
• Exceptional communication and presentation skills.
• Proven success in developing and executing integrated brand and content strategies across multiple platforms.
• Deep understanding of brand voice, storytelling, SEO, audience engagement, and analytics.
• Experience in a content-heavy environment (media, entertainment, digital publishing, SaaS, etc.).
• Keenly attuned to and ahead of the curve on current events, what’s trending, popular, cool and relevant in today’s world.
• Strong creative judgment with the ability to balance storytelling, brand strategy, and business objectives.
• Deep understanding of digital ecosystems, including social media, SEO, paid media, and emerging tech (AI, Web3, streaming).

• Data-driven mindset with proficiency in analytics and performance measurement tools.

• 
  Competitive Medical/Dental/Vision insurance plans with FSA/HSA and Dependent Care FSA options
• Generous Family and Parental Leave Policy
• Pet Insurance for those who need it too!
• Dedicated Health and Wellness resources including Employee Assistance Program, Wellness Program, and Equinox membership subsidy
• Pretax Transportation/Commuter Benefits options
• Employee Resource Groups
• 401K program with Company match
• Flexible Time Away Plan