Chief Culture & Community Officer

(The Heartbeat of the Brand)

Mission

Build and activate the Good Trouble movement, turning customers into community, and community into evangelists, creators, and repeat buyers.

What This Role Really Does

This person makes Good Trouble feel like something you belong to, not just something you buy.

Key Outcomes

• Build a national “Troublemaker” community

• Launch membership / subscription ecosystem

• Drive repeat purchase + lifetime value

• Create ambassador + creator network

• Turn events into movement-building moments

Core Responsibilities

• Design and launch:

  • “Troublemaker Collective” (membership program)

  • Ambassador / affiliate program

  • Community events (Chicago national)

• Build CRM + community engagement strategy (Klaviyo, Substack, etc.)

• Activate storytelling:

  • Founder-led

  • Customer stories

  • Cultural narratives (music, impact, leadership)

• Own retention, engagement, and loyalty metrics

• Partner with CMO on content and CRO on conversion

Ideal Profile

• Built community at brands like:

  • Soho House, Nike, Glossier, Peloton, Revolve, or a cultural startup

• Obsessed with belonging, identity, and experience

• Understands how to turn audience tribe movement