Chief Marketing Manager "CMO"

Job Overview

The Chief Marketing Officer ”CMO” is a strategic executive leader responsible for driving revenue growth, brand positioning, market expansion, and customer acquisition for a high-growth IT and SaaS organization. The CMO will work in collaboration with the senior executive staff while leading the development and execution of integration marketing strategies that support product innovation.

This position requires hands-on in campaigns, content, and experiments as well as shaping how Netlink positions themselves against competitors and turns product strengths into a predictable pipeline.

Responsibilities

Go-to-Market & Positioning:

• Develop and execute a North America-first GTM Strategy aligned to our ICPs, verticals, and sales motion.
• Craft compelling and differentiated messaging that highlights our product value, AI capabilities, and use-case depth.
• Own brand positioning and ensure consistent communication across website, campaigns, analyst relations, and sales collateral.
• Drive PR, partnerships, and though-leadership initiatives aligned to target verticals and personas.

Market Research & Customer Insight:

• Conduct deep market and competitive research to understand trends, buying behavior, and the analytics landscape in North America.
• Translate insights from customers, prospects, and lost deals into product messaging, roadmap inputs, and campaign themes.
• Maintain up-to-date competitive playbooks for key analytics players (Microsoft Fabric, Tableau, Power BI, Qlik, ThoughtSpot, and Domo etc..).

Demand Generation & PLG Motion:

• Design and run end-to-end demand-generation programs (ABM, paid social, search, content syndication, email, webinars, events) to create and accelerate pipeline.
• Own marketing-sourced and marketing-influenced pipeline goals in partnership with Sales.
• Collaborate with Product and Growth to build and optimize freemium / trial / PLG funnels (signups → activation → expansion).
• Segment and prioritize ICPs and verticals, tailor campaigns and narratives accordingly.

Content, Collateral & Digital Marketing:

• Create and oversee high-impact content: whitepapers, case studies, blogs, decks, battlecards, one-pagers, and demo narratives.
• Lead digital marketing across SEO, SEM, paid social, email, website optimization, and retargeting.
• Manage presence at conferences, expos, analyst events, and webinars, especially in North America.

Sales & Partner Enablement:

• Equip Sales with tools to win product stories, discovery guides, objection handling, ROI narratives, and competitive battlecards.
• Build joint marketing programs with regional partners, resellers, and system integrators across North America.
• Collaborate with SDRs/BDRs to ensure lead follow-up, sequencing, and feedback loops are tight and data driven.

Leadership & Cross-Functional Collaboration:

• Build and lead a high-performing marketing organization, coordinating North America GTM leadership with an India-based operational marketing team across content, digital, and demand generation.
• Work closely with Product, Sales, Customer Success, and Executive leadership to align GTM, roadmap, and revenue goals.
• Establish operating rhythms: quarterly GTM plans, campaign calendars, retros, and reporting.

Performance Tracking & Optimization:

• Define and track marketing KPIs: MQLs/PQLs, SQLs, pipeline, conversion rates, CAC, channel ROI, and payback.
• Use data to prioritize channels, optimize spending, and double down on what works.
• Implement and manage the marketing tech stack (automation, CRM, analytics, attribution).

Success Metrics:

• Revenue growth and marketing-attributed pipeline.
• Customer acquisition cost (CAC) optimization.
• Net revenue retention (NRR).
• Brand awareness and market share growth.
• Marketing ROI and conversion performance.

Requirements

1. Bachelor’s degree in marketing, Business, or related field.

2. 10+ years of experience in B2B SaaS marketing, with at least 5 years in product marketing demand generation for analytics, BI, or data products.

3. Strong experience building and running marketing for North American B2B buyers (data leaders, CIOs, business functions).

4. Deep understanding of BI, data analytics, and AI-driven products; familiarity with tools like Tableau, Power BI, Qlik, ThoughtSpot, Looker, or Microsoft Fabric.

5. Exceptional storytelling and communication skills – able to turn complex analytics concepts into crisp narratives for executives and practitioners.

6. Proficiency with marketing automation tools, CRM platforms, and analytics tools (e.g., HubSpot/Marketo, Salesforce, Google Analytics).

7. Demonstrated ability to lead and mentor teams while staying hands-on where needed.

8. Comfortable working with distributed teams and aligning with US & India zones when required.

9. Executive-level marketing leadership experience within IT and SaaS environment.

10. Proven ability to drive revenue growth, market expansion, and brand positioning.

11. Strong expertise in demand generation, digital strategy, and product marketing.

12. Data-driven decision maker with experience leveraging platforms such as Salesforce and HubSpot.

13. Demonstrated success leading high-performing teams and cross functional initiates.

14. Confident executive presence with board-level communication experience.

15. Proven track record of:

a. Designing and executing GTM strategies in competitive markets.

b. Building demand-gen programs that create measurable pipeline and revenue.

c. Supporting PLG / freemium / trial-led motions (preferred).

Experience:

• B2B SaaS marketing: 10 years (Required)

Willingness to travel:

• 50% (Preferred)

Work Location: In person