Chief Marketing Officer

Chief Marketing Officer

Creative Direct Marketing Group, Inc. (CDMG) is a full-service direct response advertising & marketing agency based in Nashville TN.

Required skills and qualifications

• At least 7 years’ experience as a Director of Marketing or CMO for an integrated ad agency. Direct response marketing preferred.
• Candidate MUST live in middle TN as this is an on -site position.
• Strong leadership, communication, and interpersonal skills.
• Expertise in various marketing functions, including digital marketing, content, and Direct Response..
• Analytical and problem-solving abilities, with a strong understanding of data analysis.
• Knowledge of market trends and customer behavior.
• Experience with marketing tools like CRM, SEO, and analytics platforms.
• A bachelor's or master's degree in marketing, business, or a related field is preferred.
• Experience in senior marketing roles with a proven track record of developing effective strategies
• This person must have superior ability to multi-task and be extremely organized.
• Manage projects from initial creative brief, execution, and strategic evaluation upon completion
• Proactive communication with internal staff and clients
• Must love marketing, direct response advertising strategies and client success

Key responsibilities:

• Strategic planning: Develop and implement the company's overall marketing strategy, including setting objectives, policies, and procedures for the marketing department.
• Budget management: Plan, direct, and control the marketing budget to ensure optimal spending and return on investment.
• Team leadership:  Manage, mentor, and develop a high-performing marketing team, fostering a collaborative and innovative culture.
• Market research: Oversee market research to identify trends, customer needs, and the competitive landscape, using the findings to inform strategy.
• Campaign management:  Lead the creation and execution of marketing campaigns, including digital marketing, social media, content marketing, and public relations.
• Performance analysis:  Establish key performance indicators (KPIs) to track and analyze campaign performance, making data-driven decisions to optimize strategies.
• Cross-functional collaboration:  Work with other departments, such as sales and product development, to ensure marketing efforts are aligned with overall business goals.

Benefits

• Health / Dental / Vision Coverage
• Generous paid time off and sick leave
• Snacks and coffee provided in office
• 401k
• Pension
• Profit Sharing
• Casual and Friendly Work Environment

Salary – 120k to 150k depending on experience

• Advertising
• Marketing

Job Type: Full-time

Pay: From $120,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person