Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

Location & Work Style

● U.S.-based (paid in USD); Florida preferred for occasional in-person collaboration.

● Remote with periodic travel for strategy sessions/retreats.

● Avoid California unless the candidate is exceptional (administrative/compliance complexity).

Overview

We are seeking a visionary Chief Marketing Officer (CMO) to lead the marketing strategy across a portfolio of innovative health and wellness brands. This executive role requires a dynamic leader who can merge brand storytelling, PR, and creative positioning with a strong command of eCommerce growth and digital marketing.

An ideal candidate will:

● Bring creativity and discipline to strategies that resonate across varied industries and ICPs.

● Be highly intelligent, adaptable, and eager to explore challenges—balancing multiple unique brands under a unified vision.

● Demonstrate integrity, honesty, and transparency in leadership and external messaging. ● Thrive in a fast-paced, entrepreneurial environment and scale marketing to match rapid growth.

● Be hungry, low-ego, and founder-aligned—dedicated to growing the company’s brands (not their own).

Responsibilities

Strategic Leadership

● Develop and own portfolio marketing strategy; align positioning and goals across diverse brands with disciplined execution and measurable outcomes.

● Provide high-level direction across brand, PR/communications, creative, and growth.

Branding & Storytelling

● Craft compelling narratives and write/edit high-impact copy that builds trust and long-term loyalty across distinct ICPs.

● Guard brand voice and visual identity across channels.

Public Relations & Communications

● Lead media outreach, press relations, and thought-leadership opportunities (including founder-aligned platforms).

● Build partnerships that enhance credibility and amplify reach; measure impact beyond vanity metrics.

Digital & eCommerce Marketing

● Drive DTC and Amazon performance (paid social/search, SEO/SEM, CRO, lifecycle/CRM, influencer/affiliate).

● Set KPIs (CAC/LTV/ROAS), standardize reporting cadences, and run post-launch reviews to optimize investment.

Qualifications

● Typical: 10+ years progressive marketing leadership with 5+ years in senior/executive roles.

● Also considered: VP/Head-level leaders ready to step into a CMO-scope role who, even with fewer total years, demonstrate exceptional intelligence and hunger, plus standout social media leadership, PR/storytelling, and clear eCommerce impact.

● Proven experience scaling health, wellness, or premium consumer brands (appliances ideal; supplements a plus).

● Track record in brand storytelling, PR, executive-level communications, and hands-on eCommerce growth.

● Outstanding writing and communication skills; ability to balance strategy with tactical execution.

● Reputation for ethics, transparency, authenticity—and a focus on company/founder brands over personal branding.

Job Type: Full-time

Pay: $150,000.00 - $200,000.00 per year

Work Location: On the road