Chief Marketing Officer (Schools / +2 / Junior Colleges segment)

Job Opening: Chief Marketing Officer – Excellencia Group of Institutions

Location: Hyderabad

About Us:

Excellencia Group of Institutions is a premier educational organization specializing in Junior Colleges and CBSE Schools. With a proven track record of academic success and continuous innovation in teaching methodologies, we are now expanding our outreach.

We are seeking a dynamic and strategic Chief Marketing Officer to lead our efforts in branding, outreach, and student acquisition. This is a key leadership role focused on driving growth, enhancing visibility, and establishing Excellencia as a top choice for aspiring students and their families.

Position Summary:

We are seeking a highly driven and strategic Chief Marketing Officer with a proven background in the education industry. The role involves developing and executing comprehensive marketing strategies to build the brand, generate leads, and drive admissions across all branches.

Key Responsibilities:

• Plan and run marketing campaigns (digital, ATL & BTL) to boost student enrollments.
• Manage the overall marketing budget effectively.
• Oversee digital activities including SEO, SEM, social media, email, and website updates.
• Coordinate with academic and operations teams for events like seminars, webinars, open houses, and scholarship drives.
• Monitor and support marketing activities across all branches.
• Lead expansion efforts by identifying new markets and planning marketing for new branch launches.
• Build outreach partnerships with schools, junior colleges, and education consultants.
• Analyze market trends, competitor activity, and customer insights to improve marketing strategies.
• Lead and guide the marketing team to achieve goals.
• Ensure strong brand positioning and consistent messaging across all platforms.

Required Qualifications:

• MBA from a reputed institute.
• Minimum 10 years of experience in educational marketing, preferably in the Schools/ +2/ Junior Colleges segment.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication, leadership, and organizational skills.
• Proven record of driving admissions growth through effective marketing strategies

Preferred Skills:

• Experience managing regional campaigns across multiple locations.
• Creative and analytical mindset with strong problem-solving skills.
• Ability to thrive in a fast-paced, target-driven environment

Why Join Us?

• Be part of a rapidly growing brand in the education space.
• Play a strategic role in influencing the educational journey of young learners.
• Work with a passionate and mission-driven team.
• Competitive salary and performance-based incentives

To Apply:

Send your updated CV and a cover letter to careers@excellencia.co.in with the subject line: Application for Chief Marketing Officer

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,800,000.00 per year

Work Location: In person