Chief of Staff (Internship / Part-Time) to the Founder

The role

We're looking for a Chief of Staff who reports directly to the founder and owns the execution of our entire go-to-market launch. That means three things running simultaneously: a traditional marketing program across Google, Instagram, TikTok, and email; a community ambassador program where we recruit and manage crowd-pullers who grow the venue through their networks; and badminton rating — our proprietary badminton rating and matchmaking platform that we're launching alongside the venues.

You won't be handed a playbook. You'll be building it. One week you're setting up Google Ads and writing email sequences. The next you're recruiting a WhatsApp group admin to become a paid ambassador. If that sounds exhausting, this isn't the right role. If it sounds like exactly the kind of thing you've been looking for, keep reading.

What you'll own

• Execute the full pre-launch and launch marketing plan across all channels — organic social, SEM, email, SMS, and community outreach
• Build and manage the Kotofit Ambassador Program — recruit, onboard, track performance, and pay out commissions for a tiered network of community ambassadors
• Drive player acquisition — get badminton and pickleball players in the NYC/NJ area profiled and matched before the venues open
• Be the operator in the room: coordinate between marketing, ops, and the founder so nothing falls through the cracks

What we're looking for

Experience matters less than the specific combination of traits we need:

You are a self-starter in the literal sense — you see a gap and close it without being asked. You are comfortable with ambiguity and don't need a perfect brief to take action. You are data-literate enough to know whether something is working and honest enough to say when it isn't. You are a strong written communicator — our marketing lives and dies on copy. You are energized by community building, not just digital marketing — this role involves real people, real venues, and real relationships.

Specific experience that helps but isn't required: sports or fitness industry, community management, ambassador or referral program management, Google Ads, email marketing, content creation or direction.

You must be based in or near NYC/NJ and available to be on-site at venues in Hudson County, NJ or NYC multiple times per week, especially during the launch period (June–August).

What you'll get

• Paid opportunity, 20–30 hours per week
• Direct mentorship from an Ivy league-educated founder building a franchise business
• Real ownership — you will be the person who launched Kotofit, not someone who assisted with it
• Exposure across marketing, operations, product, and community strategy simultaneously
• A reference and professional relationship that will follow you for years
• Access to the venues, the community, and the sport — if you play badminton or pickleball, even better

To apply

Send us two things: a resume, and a short note (under 200 words) on what specifically about this role caught your attention. Generic cover letters are ignored. Tell us something real.

Applications without the short note will not be reviewed.

Pay: $25.00 - $30.00 per hour

Education:

• High school or equivalent (Required)

Language:

• English (Required)

Location:

• New York, NY (Required)

Work Location: Remote