Childcare Sales Development Representative (Enrollment Specialist)

Position Summary

The Childcare Sales Development Representative (SDR) is responsible for driving new family enrollment through proactive outreach, relationship-building, and effective lead qualification. This role focuses on converting inquiries into tours, tours into enrollments, and enrollments into long-term family partnerships. The SDR ensures every lead is nurtured to the point of Sales Ready Revenue (SRR)—meaning fully qualified and ready to start care.

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Key Responsibilities

1. Lead Management & Outreach

• Respond promptly to all incoming inquiries (phone, email, web, social media, walk-ins).
• Make outbound calls, texts, and emails to nurture leads and encourage tours.
• Track all lead activity in CRM or center management software (Procare, Brightwheel, CRM tools).

2. Tour Scheduling & Conversion

• Conduct engaging and informative family tours that highlight curriculum, safety, and school culture.
• Follow up with families post-tour to address questions and close enrollment.
• Maintain a high tour-to-enrollment conversion rate.

3. Sales Ready Revenue (SRR) Qualification

• Identify families who are ready to start care and ensure all documents, immunizations, and payments are submitted.
• Move qualified leads into the “Sales Ready Revenue” status—meaning the child is fully prepared to start care.
• Coordinate start dates with teachers and directors to ensure a smooth onboarding.

4. Marketing & Community Outreach

• Support center marketing efforts, including open houses, community events, and referral campaigns.
• Promote enrollment incentives, scholarship programs, and seasonal promotions.
• Build partnerships with local businesses, schools, and parent groups.

5. Family Relationship Building

• Provide a warm, welcoming, and supportive onboarding experience.
• Maintain relationships with prospective families who are not yet ready to enroll.
• Communicate center strengths and differentiators with confidence and professionalism.

6. Reporting & Performance Metrics

Track and report the following KPIs:

• Lead-to-tour rate
• Tour-to-enrollment conversion rate
• Sales Ready Revenue (SRR) pipeline
• Enrollment growth
• Monthly revenue targets

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Qualifications

• Experience in childcare, early childhood education, or customer service preferred.
• Sales or enrollment background strongly preferred.
• Excellent communication and relationship-building skills.
• Ability to work in a fast-paced environment with multiple priorities.
• Strong organizational and follow-up skills.
• Knowledge of childcare licensing rules a plus.

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Key Strengths

• Warm, friendly, and family-centered approach
• Strong closer with the ability to build trust quickly
• Confident presenter of childcare program benefits
• Detail-oriented with strong follow-through
• Goal-driven with a passion for helping families