Content Creator & Video Editor (Hybrid)

Core Responsibilities

Content Capture

• Record high-quality video and photo content of equipment at our Denton, NC facility, customer sites, farms, dealer locations, and field demos.
• Capture real-use action shots that clearly show performance, durability, and product detail.
• Plan and coordinate shoots, including lighting, audio, and drone use.

Editing & Production

• Edit videos for TikTok, Instagram, Facebook, YouTube, websites, ads, and dealer support.
• Produce short-form and long-form content that fits each platform’s best practices.
• Create clean, engaging cuts with captions, transitions, callouts, and brand elements.
• Apply graphic design skills to create thumbnails, ads, banners, and social graphics.

Publishing & Channel Growth

• Upload and optimize content across all social channels.
• Build and help manage our content library, posting schedules, and channel consistency.
• Assist in growing our presence on YouTube, TikTok, Instagram, Facebook, and LinkedIn.
• Adapt content to fit different platforms and audiences.

• Strong video shooting and editing abilities (Premiere Pro, Final Cut, or DaVinci Resolve).
• Photography experience capturing products, people, and action shots.
• Experience creating content for social platforms (TikTok, IG Reels, YouTube Shorts, etc.).
• Ability to travel to Denton, NC facility as needed for shoots.
• Graphic design skills (Photoshop, Illustrator, Canva, etc.) strongly preferred.
• Comfortable working around equipment and outdoor environments.
• Flexible, organized, and able to manage multiple projects at once.

Ideal Candidate

• Comfortable filming and editing equipment, operators, and field demonstrations.
• Creative storyteller who can turn raw footage into compelling content.
• Able to work independently and collaborate with the marketing team when needed.
• Willing to jump in, learn our products, and help build out our channels from the ground up.
• Understands what content performs well for blue-collar, ag, and equipment audiences.