Client Engagement / Lead Generation Specialist

Company: Digitalise-Canada

Timings: 6:00 PM -2:00 AM (Mon-Sat)

Job type: Full-Time (Remote)

Gross Salary: PKR 60,000-70,000/month

We are a digital marketing company hiring on behalf of our client, a Canada-based SaaS company serving the Canadian market with a unique research and insights platform.

We are looking for a Client Engagement / Lead Generation Specialist who can effectively nurture existing leads, build strong relationships, and convert prospects through structured outreach and marketing initiatives.

Key Responsibilities:

• Manage and nurture existing/old leads to build long-term relationships and improve conversions
• Plan and execute email marketing campaigns and sequencing for lead engagement
• Conduct lead generation and prospect research using tools like Apollo.io or similar platforms
• Support employee/employer branding through LinkedIn and other social media channels
• Create engaging content for emails, social posts, and campaigns
• Apply SEO best practices to improve online visibility
• Handle social media management and audience engagement
• Plan, coordinate, and host monthly webinars, including:
• Researching relevant industry or policy experts
• Inviting speakers/guests
• Managing registrations and follow-ups
• Track campaign performance and provide actionable insights

Ideal Candidate:

• Strong experience in lead nurturing and relationship building (not just cold outreach)
• Excellent spoken and written English communication skills to interact effectively with international clients
• Hands-on experience with email automation and outreach tools
• Familiar with B2B marketing for international/Canadian audiences
• Organized, proactive, and comfortable working remotely

Job Type: Full-time

Pay: Rs60,000.00 - Rs70,000.00 per month

Application Question(s):

• How many years of hands-on B2B lead generation or email marketing experience do you have?
• Have you used Apollo.io or similar lead generation tools for prospecting and outreach?
• Describe how you typically generate and nurture leads using email sequencing. What steps do you follow from prospecting to conversion?
• Which email marketing or CRM tools have you used?
• Which type of leads have you mostly worked with? (Cold outreach, Warm leads, Old/dormant leads, Full funnel)
• Have you written professional email campaigns, LinkedIn messages, or marketing content yourself?
• Do you have experience hosting or coordinating webinars or online events?
• How do you identify and research the right audience or industry experts for outreach or webinars?
• Are you comfortable working independently in a remote role with daily targets and minimal supervision?
• Rate your English communication skills (spoken & written):

Work Location: Remote