Cluster Social Media Executive

We re looking for a creative, strategic, and highly motivated Social Media Executive to manage and grow the online presence of our cluster hotels and their dining destinations including Pullman Dubai Jumeirah Lakes Towers, Novotel & ibis Gate Abu Dhabi, and their key F&B outlets.

This role is ideal for someone who lives and breathes social media from ideation and storytelling to performance tracking and paid campaign optimization. You ll play a key role in bringing our brand stories to life, creating engaging content, and driving community engagement across all digital platforms.

What you will be doing:

Key Responsibilities:

• Content Creation & Planning
• Develop monthly social media content calendars for all hotels and F&B outlets.
• Plan, produce, and edit engaging photo, video, and reel content aligned with brand guidelines.
• Write compelling captions and ensure consistent brand voice across all accounts.
• Collaborate with the marketing team, chefs, and operations to capture daily stories and campaigns.

Strategy & Growth

• Build and execute creative social media strategies to enhance brand visibility and engagement.
• Identify trends, emerging platforms, and content opportunities relevant to hospitality and F&B.
• Support brand campaigns and activations through creative digital storytelling.

Community Management

• Manage all social media pages (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.).
• Engage with audiences, respond to comments/messages, and maintain an active online community.
• Coordinate influencer collaborations, UGC opportunities and stakeholder/brand partnerships.

Paid Media & Analytics

• Plan and manage paid social media campaigns to boost reach and engagement.
• Track, analyze, and report on social media performance, providing insights and recommendations.
• Ensure ROI-driven performance for campaigns and promotions.

Collaboration

• Work closely with the Cluster Digital & PR Manager on overall brand direction.
• Coordinate with design, PR, and operations teams to align campaigns across departments.
• Stay updated with Accor brand standards and ensure compliance in all content.