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CME - Regional Marketing Lead - Dubai - Arabic Speaker
The role is a part of the B2C marketing team focused on 360 degrees customer-centric product marketing, strategic planning & executions for B2C product categories (Photo-Video & Printing). The candidate will drive the development and expansion of the B2C business across Middle East & Egypt markets, serving as the product marketing champion, leading demand generation activities, product-wise marketing strategies, campaigns and partner & end-user engagements.
Your profile could be a good match, if you have a mix of corporate and creative agency experience!
At Canon, we’ve been inspiring people to capture and share their world for over 85+ years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation. Canon's corporate philosophy is Kyosei – 'living and working together for the common good'. Canon invests heavily in R&D, delivering the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com
With a strong presence across Middle East for over 25 years, our regional sales offices in UAE, KSA & Qatar support operations across Middle East markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
- Be part of a diverse and energetic team, where 37+ nationalities work together with a common goal.
- Enjoy a competitive salary, comprehensive benefits, flexible hours, a hybrid working model, and opportunities for professional development.
- Benefit from continuous learning with access to extensive online resources and tailored development programs.
- Join a company that truly values sustainability, inclusion, and your personal growth.
Does this seem like a great fit for your career journey? Read the job description carefully and submit your application. We are excited to hear from you!
A minimum of 3 years’ experience in a similar role in a multinational company.
Background and market intelligence
Drive and multitasking skills combined with a high level of personal integrity and tact
High attention to detail and a concern for accuracy in work.
Ability to carry out the role within set deadlines.
Superior communication in written and spoken English & Arabic.
COMPETENCIES
Take a proactive approach, stay closely involved in operational details, identify potential risks in advance, and take preemptive actions to mitigate them.
Have a hands-on approach, be on top of the operational details, anticipate risks, proactively take actions to eliminate risks.
Insist on highest standards.
Possess a high sense of customer focus.
Able to work on own initiative and in a team environment.
Ability to meet deadlines and prioritize workload effectively.
Flexibility to adapt to the changing demands of the role.
A high level of accuracy to provide relevant/timely information.
Ability to establish trust and credibility within the organization
Drive for Results
Business Acumen
Support the B2C marketing requirements, working closely with Product Managers, Sales Team, CCMS Team, EMEA HQ and Partners.
Plan & deliver product-wise marketing strategies, campaigns, promotions, schemes and other marketing actions required for the development & expansion of B2C business in the region.
- Administer creative assets and creative agency management by facilitating integrated marketing campaign management which includes agency briefing, media planning, instore and online execution, PR, ROI, tracking and results.
Build strong relationships and tie-ups with photography societies, associations, photo clubs and opinion leaders of the industry as well as Canon ambassadors.
Identify and tie up with relevant Influencers in each product category/segment at a competitive level and categorize them for long-term & short-term partnerships with deliverables such as Product review, Content Creation, Guest Speaker for Workshops, Photo walks, etc.
Marketing Budget management, monitoring, tracking & reporting
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