Co-Founder - Marketing

Company Overview

PetBae is the UAE’s leading pet care marketplace, connecting pet owners with trusted, verified sitters and service providers for personalized, home-based care. This includes overnight stays, walks, grooming, and pet taxi services.

Think Airbnb for pets but evolving into the full services layer of the pet ecosystem.

PetBae was featured on Shark Tank Dubai and is now scaling rapidly across the UAE with a long-term vision of becoming the super app for pet services .

As we enter our next growth phase, we are looking for a creative co-founder-level leader who can elevate PetBae’s brand, craft iconic marketing campaigns, and help shape the long-term strategic narrative of the company.

This is a rare opportunity to join a high-growth startup at a formative stage and help define the brand that will lead the pet services industry in the region.

Role Summary:

We are seeking a highly creative and strategic marketing mind who can think beyond traditional marketing execution.

This role is for someone who can:

• Visualize bold campaigns

• Craft powerful brand storytelling

• Develop marketing concepts that move culture and conversation

• Shape the long-term identity of PetBae

You will work closely with the founders to drive both the creative vision and strategic marketing direction of the company , while collaborating with the existing marketing team to bring ideas to life.

This role is about creative leadership, brand power, and strategic marketing innovation .

Key Responsibilities:

Brand Vision & Creative Direction -

• Define and evolve PetBae’s brand identity as the most trusted and culturally relevant pet care platform in the region .

• Develop strong brand narratives that resonate emotionally with pet owners and position PetBae as the default choice for pet services .

• Oversee the creative direction of campaigns, content, and storytelling across all marketing channels.

Marketing Campaign Strategy -

Conceptualize high-impact campaigns designed to drive awareness, engagement, and user growth.

Develop innovative marketing concepts across:

• Social media

• Influencer collaborations

• Brand activations

• PR moments

• Viral campaigns

• Community-driven content

You should be able to turn simple ideas into powerful marketing moments.

Creative Innovation -

Introduce new and unconventional marketing approaches that elevate the brand.

Examples may include:

• Creative brand activations

• Viral storytelling formats

• Community-led campaigns

• Partnerships with pet brands or lifestyle companies

• Culturally relevant moments that put PetBae at the center of conversation.

Strategic Marketing Thinking -

Work closely with the founders to define both short-term and long-term marketing strategies .

Identify opportunities to scale brand awareness, user acquisition, and engagement through innovative marketing frameworks and positioning.

Help shape how PetBae evolves into a super app for pet services.

Creative Collaboration -

Collaborate with the existing marketing team to translate ideas into real campaigns.

While you will not be responsible for operational execution, you will guide the creative direction, messaging, and overall campaign vision.

Brand Partnerships & Cultural Presence -

Identify opportunities for PetBae to collaborate with brands, influencers, and communities that align with our identity.

Build brand partnerships that strengthen PetBae’s positioning in the pet and lifestyle ecosystems.

Candidate Profile:

We are looking for a creative strategist with exceptional marketing instincts.

Someone who naturally sees:

• Campaign ideas

• Brand positioning opportunities

• Cultural marketing moments

• Viral storytelling angles

You should have the mindset of a founder and brand architect , not just a marketer.

Experience:

Strong background in brand strategy, creative marketing, or campaign development .

Experience in startups, consumer brands, marketplaces, or tech platforms is highly preferred.

A proven ability to conceptualize memorable campaigns or brand moments that significantly increased visibility or engagement.

Skills:

Creative Thinking

You naturally generate marketing ideas that stand out and capture attention.

Strategic Vision

Ability to connect creative campaigns to long-term brand and business strategy.

Brand Storytelling

Strong ability to craft narratives that emotionally resonate with audiences.

Marketing Intuition

You understand how modern brands grow through storytelling, culture, and community.

Communication

Clear ability to articulate ideas and collaborate with teams to bring them to life.

Work Ethic:

PetBae is a startup environment and requires individuals who are highly driven and comfortable building something from the ground up.

We are looking for someone who is motivated by ownership, impact, and long-term value creation.

Compensation:

This role is structured as a co-founder-level opportunity with equity participation.

There will be no salary for the first six months , during which compensation will be equity-based.

Following this initial period and as the company continues scaling, the role will transition into a salary + equity structure aligned with company performance and funding milestones.

Why Join PetBae:

• Join a high-growth startup building the future of pet services

• Shape the brand and creative identity of a market leader

• Work directly with the founders on strategic decisions

• Be part of the journey toward building the region’s leading pet services platform

Application Process:

Candidates applying for this role should submit:

• Detailed Resume

• Portfolio of creative work, campaigns, or brand projects

• Examples of marketing concepts or campaigns they have developed

• Any additional materials demonstrating creative and strategic thinking

If you are a creative thinker who wants to help build one of the most exciting consumer brands in the pet industry , we would love to hear from you.