Communication & PR Specialist

We are seeking a highly skilled Communication & PR Specialist to join our team. This position is responsible for developing and executing strategic communication plans that enhance the organization's brand image, manage public perception, and build lasting relationships with key stakeholders.

Role Overview:

The role serves as a primary point of contact between the organization and external audiences including media, the public, clients, and industry partners.

Key Responsibilities

Media Relations & Press

• Develop and maintain strong relationships with journalists, editors, and media outlets.
• Draft, edit, and distribute press releases, media kits, and official statements.
• Coordinate and manage press conferences, media briefings, and interviews.
• Monitor media coverage and prepare regular clipping reports and analysis.

Strategic Communications

• Design and implement integrated communication strategies aligned with organizational goals.
• Manage internal communications to ensure consistent messaging across all departments.
• Develop crisis communication plans and serve as a spokesperson when required.
• Produce high-quality content including speeches, articles, newsletters, and executive briefings.

Digital & Social Media

• Oversee and grow the organization's presence across social media platforms.
• Create engaging digital content including posts, infographics, and short-form videos.
• Track and report on digital communication KPIs and audience engagement metrics.
• Collaborate with the marketing team to align digital campaigns with PR objectives.

Brand & Reputation Management

• Protect and enhance the organization's brand reputation across all channels.
• Monitor public sentiment and proactively address reputational risks.
• Ensure all external communications reflect the organization's values and tone of voice.
• Manage relationships with PR agencies, vendors, and external consultants.

Internal Communications & Branding

• Lead internal campaigns for awareness, motivation, and alignment with corporate goals.
• Organize staff activations for Saudi National Day, Eid, Safety Week, Women’s Day, etc.
• Develop internal newsletters and support onboarding communications.

Events & Exhibitions

• Plan and execute the company’s participation in regional and international industry exhibitions.
• Manage logistics, branding, booth design, promotional materials, and reporting.
• Organize internal town halls and external industry talks.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• 3–5 years of experience in public relations, corporate communications, or a related role.
• Proven track record of successful media placements and campaign management.
• Experience handling crisis communications is highly desirable.
• Exceptional written and verbal communication skills in English (Arabic is a strong advantage).
• Strong editorial judgment and ability to craft compelling narratives.
• Proficiency with media monitoring tools (e.g., Meltwater, Cision, Brandwatch).
• Solid understanding of SEO, content marketing, and social media analytics.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Strong interpersonal skills with the ability to engage senior stakeholders.