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Communications and Marketing Coordinator
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CITY OF ELKHART – JOB DESCRIPTION
DEPARTMENT
Lerner Theatre
POSITION
Communications and Marketing Coordinator
DIVISION
STATUS
Full-time
CATEGORY
Salary
FLSA
Non-Exempt
REPORTS TO
Department Head
DATE
2023
JOB SUMMARY
This position serves as a key communicator and facilitator of the development, execution, and measurement of success for the overall marketing and PR efforts in support of The Lerner Theatre, audience growth and facility development. This position will assist with the increase to overall Lerner Theatre brand exposure, engagement, and opportunity through unified collaboration with all downtown assets, ensuring that The Lerner Theatre is valued as a complete destination.
PRINCIPAL/OTHER DUTIES AND RESPONSIBILITIES
- Execute and assist with the overall marketing strategy, branding and execution of plans for The Lerner and Friends of The Lerner brands together with downtown events and Lerner shows as requested. Including assistance and execution of specific and overall analysis of the effectiveness marketing efforts and results across all areas of responsibility
- Provide input in creation and execution of creative marketing/promotional plans with local and regional media, including the negotiation of rates and the implementations of paid/trade advertising schedules
- Researching and evaluating new local and regional marketing opportunities in support of Lerner and Friends of The Lerner branding and event or show specific needs.
- Instrumental in the coordination and communication of information with third-party marketing team of public relations, social media and advertising agency of The Lerner.
- Oversee all third-party marketing invoices, coordinate payments of invoices, and maintain detailed financials.
- Work with development teams/alliances to create and market new products/events relative to responsibilities.
- Assist Friends of The Lerner with the fundraising and development distributions, including facilitation of collaborative materials, facilitation and participation in donor events and increasing awareness of giving opportunities.
- Develop and manage media relationships among multiple media distribution channels for maximum value and results.
- Ensuring effective, branded marketing communications including organization’s website(s), print communication, development efforts and advertising.
- As requested, and needed, collaborate with team and research other proven tactics to best position organization(s) for immediate success, long-term growth and reach established goals.
- Special event work relating to Lerner and downtown event activity as required, including setup, event management, etc. This may include nights and weekends.
- Manage and oversee all electronic and social media via resources available.
- Develop and maintain marketing budgets, tracking requirements, purchase orders, and other marketing related items specific to the multiple budgets managed by this position.
- Assist in facilitation support of additional projects as requested.
- Other miscellaneous duties as assigned.
EDUCATION AND EXERIENCE
- 4-year degree in Marketing//Communications or equivalent experience in a related field to Marketing/Communications
- Minimum 2 years marketing/communications experience in an active leadership/management role.
- Development experience preferred
KNOWLEDGE, SKILLS, AND ABILITIES
- Strong effective communicator.
- Highly developed grammar skills while still maintaining the “voice” of the Lerner.
- Strong crisis management and decision-making abilities.
- Highly developed, demonstrated teamwork skills.
- Ability to participate as a member, or manage the efforts, of a large team made up of diverse, creative individuals.
- Requires an individual with an entrepreneurial spirit, proven track record in project and team management, strategic planning, ability to hit short-term and long-term marketing goals.
- Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution.
- Commitment to continuous learning.
- Ability to speak on both TV and radio.
- Knowledgeable in social media management and digital marketing strategies with a demonstrated track record.
- Demonstrated effectiveness in holding conversations with internal and external customers.
- Desire to maintain and develop customer-focused relationships
- Demonstrated ability to see the big picture and provide useful advice within the areas of responsibility.
- Skill and flexibility to lead in an environment of constant change.
- Experience working in a flexible, employee empowered environment.
- Familiarity and skill with the tools of the trade in marketing including PR, written communication, website/social media development, market research, product packaging, Microsoft and Adobe products, visual communication software products, and creative services.
- Experience managing external PR and communication consulting contractors as needed.
- Experience in entertainment/venue industry is a plus.
PHYSICAL, MENTAL, AND VISUAL SKILLS
- Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work evenings and weekends as requested. Ability to multitask is imperative.
- Guest centric attitude. Understanding the position requires both physical and emotional labor.
WORKING CONDITIONS
- Indoors and outdoors work locations, fast paced, largely volunteer supported work environment, large percentage of workload is deadline sensitive.
DRUG TEST REQUIRED
The City of Elkhart is a Drug Free Workplace. Therefore, a post offer, pre-employment drug screen is required. Random drug testing may be conducted after employment.
POLICY STATEMENT
- The incumbent is required to possess the knowledge, skills, and abilities, and the physical, mental, and visual skills described in this job description to perform the principal duties, responsibilities, and essential job functions.
- This job description is intended to describe the general nature and level of work being performed by the incumbent. Principal duties and responsibilities are intended to describe those functions that are essential to the performance of this job and other duties and responsibilities include those that are considered incidental or secondary to the overall purpose of this job.
- This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employee holding this position will be required to perform any other job-related duties as requested by the Mayor. All requirements are subject to possible modification to reasonably accommodate individuals with a disability.
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