Communications and Marketing Director

Working title: Communications and Marketing Director Position #(s):

Classification title: Program Director

Department: Communication & Public Affairs

Reports to: President & CEO / Health Officer

FLSA status: Exempt: Full-time

Wage Range: $78,723 to $115,655 annually; depending on number of years of transferrable experience and internal equity

RiverStone Health:

Serving the Yellowstone County community and south-central Montana for more than 50 years, RiverStone Health is an essential provider of personal and public health services. Health, Education, Leadership and Protection – HELP is what we provide to our community. From medical, dental and behavioral healthcare; home care and hospice; public health services like immunizations, WIC, health promotion and restaurant inspections; and educating the next generation of health professionals, our expertise spans all ages and stages of life.

Following the underlying principles of access, affordability, compassion and quality in every interaction, RiverStone Health improves life, health and safety for all. Foremost, we are committed to creating a sense of belonging and engagement that respects the intrinsic value of every member of our team and the community we serve.

Communications & Marketing Overview:

The Communications and Marketing team supports internal and external communication as well as marketing projects for RiverStone Health, including emergency risk communications. The team is comprised of the Communications and Marketing Director, a Digital Communications and Event Coordinator, and an Internal Communications and Engagement Coordinator.

Job Summary:

This position provides both strategic and operational leadership to the functions of the organization, ensuring a strategic role in supporting the growth, development and strengthening of the organization to achieve its long-term programmatic and financial objectives. This position represents the values, ideals, priorities and messages across
RiverStone Health by leading the development and implementation of coordinated communications in support of RiverStone Health’s mission to improve life, health and safety.

Essential Functions/Major Duties and Responsibilities:

A. Communications and Marketing Director Duties 80%

• Serves as a member of the Cross-Directors Leadership Team to provide strategic direction for organizational communication and external public affairs.
• Responsible for leadership, development, implementation and oversight of a comprehensive communications and marketing plan, positioning the organization as a regional and national leader on significant health matters and raising its profile among key audiences.
• Cultivates new relationships and strengthens existing ones with the organization’s stakeholders, including board members, elected officials, public-sector leadership, private-sector partners and other thought leaders.
• As needed, provides communication guidance and support to the Board of Health, RiverStone Health Clinic Board, and other volunteer-based organizational committees.
• Develops, implements, and evaluates communication plans, messaging, earned and paid media, and public relations which build and strengthen the organization’s reputation while supporting strategic initiatives and adhering to brand standards.
• Works to ensure the financial success of the organization by researching, planning, and implementing communication strategies and initiatives to increase market share and visibility.
• Engage with external consultants and contractors, providing input and guidance for publication design, communications strategy, media mix and ad placement.
• Works with subject matter experts to research, write and release information to the news media including news releases, guest columns, journal articles, fact sheets, brochures, etc.
• Develops and maintains strong media relationships to improve quantity and quality of media coverage and increase awareness about the work and the impact of the organization. Serves as organizational spokesperson to outside media and organizations, as directed.
• Research and implement organizational strategies to utilize existing and emerging social media and digital communication tools.
• Prepares and trains subject matter experts to help effectively communicate key concepts to various news media sources to ensure that the base of quality organizational spokespeople is maintained and expanded.
• Actively promotes RiverStone Health programs and services through community outreach activities, presentations, and community representation.
• Participates in assigned internal work teams, committees, project groups and coalition building that positions and advances RiverStone Health’s core goals of being a Provider, Partner, and Employer of Choice.
• Monitors external and internal environment to ensure that issues that could detrimentally impact the organization are proactively handled through appropriate messaging and communication channels.
• Collaborates with subject matter experts and leaders across the organization to maintain accuracy of RiverStone Health website.
• Reviews text, design and images in marketing and other communications documents for accuracy, readability, professional design and RiverStone Health brand standards.
• Oversee the creation of digital and print design materials, photos, and videos for internal and external marketing and communications.
• Responds to media inquiries and connects the media with appropriate subject matter experts across the organization.
• Attends meetings, workshops, and training sessions and review publications and audio-visual materials to become and remain current of principles, practices, and new developments in assigned work areas.
• Serves as organizational Public Information Officer (PIO) during declared public health emergencies, incidents, or events requiring activation of healthcare incident command.

B. Supervision and Leadership Responsibilities 15%

• Directs the work of staff, establishes work schedules, reviews and approves timesheets.
• Provides professional development, training, and support for assigned staff.
• Works in collaboration with Human Resources when recruiting, hiring, and onboarding; encountering behavior, performance, or reliability issues; and when staff request extended leave, or work accommodations.
• Completes regular performance appraisals; handles employee relations incidents in a timely manner.
• Keeps current on best supervision practices through research and training, ensuring compliance with applicable policies and procedures.

Non-Essential Functions/Other duties as assigned 5%

• Perform other duties as assigned in support of RiverStone Health’s mission and goals.

Education and Experience:

Minimum Qualifications

• Five years of public relations/communications experience.
• Two years of leadership / supervisory experience
• Photography, videography and graphic design experience.
• Experience in Adobe Creative Cloud Suite, Canva, and/or Office365
• Experience in WordPress
• Bachelor’s degree in communications, public relations, journalism, broadcast journalism, marketing, public health, or related field.
• Any combination of experience and training which provides the equivalent scope of knowledge, skills, and abilities necessary to perform the work.

Preferred Qualifications:

• Master’s degree in communications, public relations, journalism, broadcast journalism, marketing, public health, or related field.
• Existing relationships with key news media journalists in Montana / Billings Markets.

Required Certificates, Licenses, Registrations:

• Valid Montana driver's license
• Proof of vehicle insurance
• Required to obtain on-the-job training in Incident Command System courses 100, 200, 700, 300, 400 as well as basic PIO training.

Knowledge, Skills, and Abilities:

• Ability to maintain a calm and measured response during difficult interactions or challenging matters such as a disaster or emergency.
• Ability to educate staff and show through example, the significance and meaning of working collaboratively to maintain a positive work environment.
• Ability to conceive and pitch compelling story ideas across various media platforms.
• Excellent critical thinking, listening, written and oral communication skills.
• Excellent presentation and public speaking skills.
• Computer literacy in Office 365, WordPress & Adobe Creative Suite
• Knowledge of modern office procedures, practices, and equipment.
• Ability to display non-judgmental and empathetic listening skills.
• High degree of detail-oriented skill level.
• Knowledge and understanding of protected sensitive patient health information (HIPAA) and confidentiality.
• Ability to work collaboratively and maintain a positive work environment.
• Ability to perform job duties with integrity and innovation to ensure completion and a high level of quality.
• Ability to understand and adhere to required administrative policies and procedures.
• Creative thinking and problem-solving skills.
• Proven team-player, communicating and coordinating regularly with others to maximize effectiveness and efficiency of organizational operations and activities.
• Knowledge and experience in using multiple social media platforms.

Customer Service Excellence:

• Provides Customer Service Excellence to RiverStone Health’s customers, including patients, clients, family members, visitors, medical staff, and co-workers
• Doing things right the first time
• Making people feel welcome
• Showing respect for each customer
• Anticipating customer needs and concerns
• Keeping customers informed
• Helping and going the extra mile
• Responding quickly
• Protecting privacy and confidentiality
• Demonstrating proper telephone etiquette
• Taking responsibility for handling complaints
• Being professional
• Taking ownership of your attitude toward Service Excellence.

Supervision:

• Supervision authority of the Digital Communications and Event Coordinator, and an Internal Communications and Engagement Coordinator.
• Oversee activities of volunteers, interns, etc. from time to time, as required.

Physical Demands and Working Conditions:

• Work is mainly performed on a computer up to 8 hours per day.
• Occasional day travel required where expected to drive a vehicle which requires sitting, seeing and reading signs, traffic signals, other vehicles, etc. Travel occurs in all weather conditions, including extreme heat and cold.
• Ability to lift and carry up to 30 pounds
• Create and maintain a safe/secure working environment by adhering to safety, security, and health requirements. Integrates injury, illness, and loss prevention into job activities by attending any necessary training and implementing best practices.

Freedom to Act & Decision Making:

• Acts decisively with sound judgment. Consistently applies proven problem-solving techniques.
• Responsible to assure organizational performance and reputation is enhanced among a variety of populations.
• Encourages inclusiveness during problem solving process yet skillful in making sound, independent, decisions.
• The work is performed under the supervision of the CEO/Public Health Officer, and considerable leeway is granted for the exercise of independent judgment and initiative.
• Uses independent judgment when determining best digital content.

Communications & Networking:

• Communicates with people at all levels within the organization, both informally and formally.
• Communicates with a variety of external stakeholders including media representatives and elected officials.
• Is an active listener, able to build rapport and show empathy, taking a genuine interest in staff, clients and other stakeholders.
• Gains credibility and trust quickly and instills confidence with interpersonal flexibility, perseverance, honesty and integrity.
• Responsible for the delivery of proactive strategic communication and public affairs initiatives that enhance and further the work of the organization by convening a variety of stakeholders to research, develop, implement and evaluate initiatives.

Budget & Resource Management:

• Communications and Marketing Budget may vary from $100,000 to $400,000 depending on organizational capabilities, grants, and other needs.
• Director supervises two full time staff.

Education

Required

• Bachelors or better in Marketing or related field

Behaviors

Preferred

• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
• Leader: Inspires teammates to follow them

Motivations

Preferred

• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
• Self-Starter: Inspired to perform without outside help
• Work-Life Balance: Inspired to perform well by having ample time to pursue work and interests outside of work

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.