Communications Manager

Position Overview

At Enchanted Parks, we create places where every visit becomes a lasting memory. From thrilling rides to immersive water attractions and unique resort experiences, our destinations bring together excitement, connection, and tradition for families and guests.

The Communications Manager is the voice of the park, leading public relations, social media, and community engagement to bring the brand to life. This role drives clear, consistent messaging across all channels while maximizing visibility and strengthening guest connections. As the face of the organization, the manager oversees media relations and crisis communications to protect and elevate the brand. Partnering across teams, they amplify key moments and position the park as a must-visit destination.

Key Responsibilities:

• Be the Voice of the Park

Serve as the official spokesperson and public-facing voice of the organization-delivering clear, confident, and on-brand messaging across all media interactions, events, and public appearances.

• Lead Public RelationsMedia Buzz

Develop and execute PR strategies that generate excitement, drive attendance, and position the park as a must-visit destination. Build strong relationships with media outlets, influencers, and tourism partners to maximize coverage.

• Own Social Media Storytelling

Oversee all social media channels with engaging, high-energy content that reflects the thrill and magic of the park. Monitor trends, respond to guests, and leverage real-time moments to amplify reach and engagement.

• Drive Community Engagement

Build meaningful partnerships with local organizations, schools, and community groups. Represent the park at community events and ensure the brand is seen as a positive, active community leader.

• Shape InternalExternal Communications

Create and deliver clear, consistent messaging across internal teams and external audiences-ensuring alignment with brand voice, business priorities, and guest experience goals.

• Lead CrisisIncident Communications

Develop and execute crisis communication plans. Act quickly and strategically during incidents to protect the brand, maintain guest trust, and ensure accurate, timely information is shared across all channels.

• Maximize VisibilityBrand Presence

Identify opportunities to elevate brand awareness through media placements, partnerships, events, and storytelling-keeping the park top-of-mind in the market.

• Monitor ReputationGuest Sentiment

Track media coverage, social conversations, and online reviews. Provide insights and recommendations to leadership to continuously enhance brand perception and guest satisfaction.

• Collaborate Across the Park

Partner with Marketing, Operations, Guest Experience, and Sales teams to align messaging, support campaigns, and ensure a seamless, on-brand experience at every guest touchpoint.

• Support Signature EventsAnnouncements

Lead communications for seasonal events, ride launches, and major announcements-creating buzz before, during, and after each moment.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field
• Minimum of 5+ years of progressive experience in public relations, communications, or media relations (entertainment, tourism, or hospitality industry preferred)
• Proven experience serving as a spokesperson and managing media relationships, including press outreach, interviews, and events
• Strong writing, editing, and storytelling skills with the ability to craft compelling, on-brand messaging across multiple platforms
• Demonstrated experience managing social media channels and developing engaging, real-time content strategies
• Experience in crisis and incident communications, with the ability to respond quickly and effectively in high-pressure situations
• Strong understanding of brand management and reputation monitoring, including social listening and media tracking tools
• Excellent interpersonal and relationship-building skills, with experience engaging community partners and stakeholders
• Ability to manage multiple priorities in a fast-paced, high-energy environment while maintaining attention to detail
• Proficiency in Microsoft Office and familiarity with social media management and analytics tools (e.g., Sprout Social, Hootsuite, or similar)
• Experience collaborating cross-functionally with marketing, operations, and leadership teams
• Availability to work flexible hours, including evenings, weekends, and holidays, as needed for events and park operations

Performance Metrics

• Media CoverageReach

Volume, quality, and sentiment of earned media placements; total audience reach and share of voice in key markets

• Public Relations Impact

Success of PR campaigns in driving attendance, awareness, and event visibility; number of press hits tied to key initiatives

• Social Media Performance

Growth in followers, engagement rate (likes, comments, shares), reach/impressions, and response time to guest inquiries

• Brand SentimentReputation

Net sentiment across social, reviews, and media coverage; improvement in online ratings (Google, TripAdvisor, etc.)

• Crisis Communication Effectiveness

Speed and accuracy of response during incidents; effectiveness in maintaining trust and minimizing negative coverage

• Community Engagement

Number and impact of partnerships, events, and outreach efforts; community perception and participation levels

• Internal Communication Effectiveness

Employee awareness and alignment with key messages, measured through surveys or feedback

• Content Performance

Performance of press releases, blogs, and digital content (views, shares, pickup by media)

• InfluencerPartnership ROI

Engagement, reach, and conversions driven by influencer collaborations and media partnerships

• EventCampaign Visibility

Awareness and buzz generated for seasonal events, ride launches, and promotions

• ResponseService Metrics

Timeliness and quality of responses to media inquiries, guest comments, and online reviews

• Cross-Functional Support

Effectiveness in supporting marketing, sales, and operations initiatives through communications strategies