Communications Manager

Position: Communications Manager

FLSA Status: Full Time

Location: MHACF Office

Salary: $45,000

Benefits Include:

50% Employer Paid Medical

Vision/Dental

Professional development assistance

10 days (80 hours) Paid Time Off

Twelve Corporate Holidays

About the MHACF: Established in 1946, the Mental Health Association of Central Florida, Inc. (MHACF.org) is one of the oldest nonprofits in Central Florida and is the leading community-based nonprofit dedicated to addressing the needs of those living with mental illness and promoting the overall mental health of all. This mission is supported by the Association's commitment to promote mental health as a critical part of overall wellness, including prevention services for all; early identification and intervention for those at risk; integrated care, services, and supports for those who need them; with recovery as the goal. The MHACF also understands that violence, racism, and discrimination undermine mental wellness and are significant contributors to adverse traumas. Therefore, we are committed to breaking cycles of multi-generational distress in marginalized communities and anti-racism in all that we do, pledging to work against individual racism, interpersonal racism, and institutional racism in all their forms.

Position Summary

The Communications Manager is responsible for developing, implementing, and managing the communications, marketing, branding, and public relations strategies of the Mental Health Association of Central Florida (MHACF). This position works closely with the President/CEO to increase organizational visibility, strengthen community engagement, promote programs and services, support fundraising initiatives, and ensure consistent messaging across all communication channels.

The Communications Manager serves as the primary steward of the organization's brand and public image, ensuring that all communications align with MHACF's mission, vision, values, and strategic priorities.

Essential Duties and Responsibilities

Strategic Communications

• Develop and implement a comprehensive communications and marketing plan that supports organizational goals and objectives.

Collaborate with the President/CEO and leadership team to create messaging that promotes MHACF

• Serve as the primary contact for media inquiries and coordinate interviews, press conferences, and media opportunities.
• Draft and distribute press releases programs, services, advocacy efforts, and community impact.
• Ensure consistency in organizational branding, messaging, and visual identity across all platforms.
• Identify opportunities to increase public awareness of mental health issues and MHACF's role in the community.

Public Relations and Media Relations

• Draft and distribute press releases, media advisories, statements, and public announcements.
• Build and maintain relationships with local, regional, and statewide media outlets.
• Monitor media coverage and public perception of the organization.

Digital Marketing and Social Media

• Develop and manage social media strategies across multiple platforms, including Facebook, Instagram, LinkedIn, YouTube, and other emerging channels.
• Create engaging content that promotes programs, events, success stories, mental health awareness campaigns, and fundraising initiatives.
• Monitor social media engagement and analytics to measure effectiveness and improve outreach efforts.
• Respond appropriately to comments, inquiries, and online engagement.

Content Development

• Create and edit high-quality content including newsletters, annual reports, brochures, flyers, website content, donor communications, and promotional materials.
• Develop compelling stories that highlight MHACF's impact, clients served, community partnerships, and organizational achievements.
• Maintain editorial calendars and communication schedules.
• Ensure all content reflects person-centered, trauma-informed, and culturally responsive language.

Website Management

• Oversee website content, updates, and functionality.
• Ensure website information is accurate, current, and aligned with organizational branding.
• Collaborate with vendors and consultants as needed to enhance website performance and user experience.
• Monitor website analytics and recommend improvements.

Fundraising and Event Support

• Collaborate with development staff to create marketing materials for fundraising campaigns, sponsorship opportunities, donor stewardship, and special events.
• Support the promotion of MHACF's annual fundraising events, including the Legacy of Champions Luncheon and other organizational initiatives.
• Develop event communication plans and promotional strategies.
• Coordinate event photography, videography, and media coverage.

Community Engagement

• Strengthen relationships with community partners, stakeholders, sponsors, members, and supporters through effective communication strategies.
• Promote community events, workshops, trainings, and outreach initiatives.
• Assist in developing materials that support advocacy and public education efforts.

Data Tracking and Reporting

• Monitor communication metrics and prepare regular reports on marketing performance, website traffic, social media engagement, media placements, and campaign outcomes.
• Analyze communication efforts and recommend strategies for continuous improvement.
• Maintain communication and media databases.

Other Duties

• Participate in staff meetings, strategic planning, and organizational initiatives.
• Support special projects as assigned by the President/CEO.
• Perform other related duties necessary to support the mission and operations of MHACF.

Qualifications

Education

• Bachelor’s degree in communications, Public Relations, Marketing, Journalism, Nonprofit Management, or a related field required.
• Master's degree preferred.

Experience

• Minimum of three (3) years of experience in communications, public relations, marketing, or related field.
• Nonprofit experience strongly preferred.
• Experience managing social media platforms, digital marketing campaigns, and public relations initiatives.
• Experience with event promotion and fundraising communications preferred.

Knowledge, Skills, and Abilities

• Excellent written, verbal, and interpersonal communication skills.
• Strong storytelling and content creation abilities.
• Knowledge of branding, public relations, media relations, and digital marketing strategies.
• Proficiency with social media management platforms and analytics tools.
• Experience with website content management systems.
• Graphic design experience using Canva, Adobe Creative Suite, or similar platforms preferred.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong organizational skills and attention to detail.
• Ability to work independently and collaboratively in a team environment.
• Commitment to MHACF's mission and values.

Physical Requirements

• Ability to sit, stand, walk, bend, and use standard office equipment.
• Ability to travel locally for meetings, events, presentations, and community outreach activities.
• Ability to occasionally work evenings and weekends for special events and organizational functions.

Work Environment

This position operates in a professional office environment with occasional travel throughout Central Florida for community events, meetings, media engagements, and fundraising activities.

MHACF Mission Alignment

The Communications Manager must demonstrate a commitment to promoting mental health awareness, reducing stigma, fostering community engagement, and advancing the mission of the Mental Health Association of Central Florida through effective, ethical, and impactful communications.

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person