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Communications Manager
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
The Flagler Museum seeks an organized, collaborative, and highly motivated Communications Manager to coordinate and execute integrated communications initiatives that advance the Museum’s Mission, programs, and audience engagement goals. Reporting to the Director of External Affairs, the Communications Manager serves as a central connector across the institution, helping plan, manage, and implement communications campaigns that support exhibitions, Membership, advancement, education, special events, public programs, and visitor engagement. This role oversees communications workflows, coordinates project timelines, manages media partnerships and execution of communication campaigns, manages email marketing efforts, and ensures that messaging remains timely, accurate, and aligned across channels.
As the Museum continues to grow and expand its reach, the Communications Manager will play a critical role in strengthening operational effectiveness, supporting cross-department collaboration, and enhancing audience engagement through effective, well-coordinated communication.
Responsibilities
Communications Planning and Campaign Execution
- Coordinate the planning and execution of integrated communications campaigns that support Museum initiatives, exhibitions, events, educational programs, membership activities, fundraising efforts, and institutional priorities.
- Develop project schedules, communications timelines, and campaign workflows to ensure projects are completed efficiently and on deadline.
- Collaborate with internal stakeholders to identify communications needs, establish priorities, and coordinate deliverables across departments.
- Monitor campaign progress and ensure consistent implementation across print, digital, and social media channels.
- Manage relationships with media partners and advertising vendors to support institutional visibility and audience development goals.
- Coordinate the planning, placement, and tracking of paid advertising across print, digital, broadcast, and community media outlets, ensuring alignment with campaign objectives and budget parameters.
- Negotiate and oversee media sponsorships, promotional partnerships, and advertising opportunities that enhance awareness of Museum exhibitions, programs, events, and initiatives.
- Monitor advertising performance and media partnership outcomes, providing recommendations to improve effectiveness and audience reach.
Digital Communications and Audience Engagement
- Manage day-to-day digital communications activities, including website content updates, email marketing, social media coordination, and digital campaign implementation.
- Develop and publish engaging content that strengthens audience relationships and promotes Museum programs and initiatives.
- Monitor audience engagement metrics and recommend opportunities to improve performance, reach, and effectiveness.
- Support the growth of the Museum’s digital audiences through thoughtful content planning and audience-focused communications.
Email Marketing and Content Development
- Lead the planning, production, scheduling, and deployment of email communications for members, donors, visitors, educators, and other stakeholder groups.
- Coordinate content gathering, editing, approvals, and distribution for email campaigns and newsletters.
- Maintain email marketing calendars and ensure communications align with broader institutional priorities.
- Track and analyze email performance metrics to inform future communications planning and audience engagement efforts.
Workflow and Project Management
- Serve as a key coordinator for communications requests, helping manage priorities, deadlines, approvals, and production schedules.
- Maintain communications calendars and project tracking systems to support effective planning and resource allocation.
- Facilitate communication among departments to ensure projects move efficiently from concept to completion.
- Identify opportunities to improve processes, streamline workflows, and enhance cross-functional collaboration.
- Support the department’s operational effectiveness as communications activities continue to expand.
Cross-Department Collaboration
- Partner closely with colleagues across Advancement, Membership, Education, Curatorial, Visitor Services, Special Events, and Executive leadership to support institutional communications needs.
- Help translate departmental goals into effective communications plans, messaging, and actionable project plans.
- Coordinate information gathering and content development from multiple stakeholders while ensuring consistency in messaging and organizational priorities.
- Serve as a responsive and collaborative resource for internal communications support.
Analytics and Reporting
- Monitor key communications metrics across email, web, and social media channels.
- Prepare regular reports that evaluate campaign effectiveness and audience engagement.
- Use data and audience insights to recommend improvements to communications activities, content performance, and audience engagement.
Qualifications
- Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, English, or a related field, or equivalent professional experience.
- Five to seven years of experience in communications, marketing, public relations, digital content management, or a related field.
- Demonstrated experience coordinating multi-channel communications campaigns and managing complex project workflows.
- Strong writing, editing, and content development skills.
- Experience with email marketing platforms, content management systems, and social media management tools.
- Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- Strong interpersonal skills and the ability to collaborate effectively across departments and organizational levels.
- Familiarity with analytics and reporting tools for digital communications is preferred.
- Experience in a museum, cultural institution, nonprofit organization, educational institution, or similar mission-driven environment is preferred.
Desired Attributes
- Exceptional organizational and project management abilities.
- Strong attention to detail and commitment to accuracy.
- Collaborative, service-oriented approach to working with colleagues across the institution.
- Strong communicator and project manager who can balance organizational priorities with operational efficiency and day-to-day execution.
- Adaptable and comfortable working in a dynamic, growing organization.
- Excellent communicator with strong judgment and professionalism.
- Interest in arts, culture, history, education, and public engagement.
Impact of the Role
The Communications Manager plays an essential role in connecting the Museum’s programs, people, and audiences. Through effective coordination, clear communication, and strong operational management, this position helps ensure that the Museum’s stories, initiatives, and opportunities reach and engage diverse audiences while supporting institutional growth and organizational excellence.
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