Communications & Marketing Coordinator (FT)

Job Summary

Under general supervision, this position coordinates and supports the Parks, Recreation and Open Space Department’s communications, marketing, and community engagement activities, including content development, branding support, public outreach, and promotion of programs, facilities, and events. The position assists with the implementation of established strategies, special events and media coordination, supports crisis communications, and serves as a liaison with internal and external stakeholders.

Examples of Essential Duties

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily while consistently demonstrating the Town’s core values of integrity, innovation, commitment to quality service, and teamwork. Reasonable accommodations may be made to enable qualified individuals with a disability to perform the essential duties. The below list is intended to be illustrative of the responsibilities of this position and is not all encompassing. This job description does not constitute an employment agreement, and the Town may change these duties at any time.

• Coordinates departmental communications, marketing, and community engagement activities, including promotion of services, programs, facilities, and events; graphic design; website and mobile application content management; social media content administration; and photo and video production and archival.
• Creates, reviews, and remediates digital content to meet digital accessibility standards.
• Supports public outreach efforts to educate the community on parks, recreation, and open space programs, facilities, services, and inclusive offerings.
• Supports implementation and consistent application of the Parker Parks, Recreation and Open Space brand in accordance with established departmental policies, strategies, and graphic standards.
• Assists with the planning, coordination, marketing, and on-site support of special events administered through the Department.
• Assists with departmental advertising and sponsorship initiatives as assigned.
• Monitors industry trends and evaluates the effectiveness of communications and marketing tools and processes; recommends and implements improvements as directed.
• Coordinates with commissions, committees, other agencies, the public, department directors, and staff to provide information, materials, and assistance as appropriate.
• Serves as a departmental media liaison in the Manager’s absence by providing information and support related to public information, citizen education, and community engagement; assists with crisis communications as directed; and responds to internal and external inquiries and complaints within established parameters.
• Performs other related duties as assigned.

Minimum Qualifications

The requirements listed below are representative of the education, experience, certification and/or licensure required. An equivalent combination of education and experience to perform the essential duties and meet the necessary employment standards may be considered.

Requires a bachelor’s degree in English, journalism, marketing, communications, public relations, public affairs, or related field supplemented by one (1) year of experience in public relations, marketing, journalism, or other field involving the preparation and distribution of public information and marketing materials.

Employment Standards

The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Knowledge of correct grammar and usage, including AP style.
• Knowledge of media relations and crisis management.
• Knowledge of relevant town, state, and federal laws, regulations, and policies.
• Skill in the use of computers and various software programs.
• Skill in the operation of computers and other types of modern office equipment.
• Skill in the use of design applications such as Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, and Adobe Illustrator.
• Skill in the use of Microsoft Office products.
• Skill in the use of website development/content management software.
• Skill in the use of social media avenues.
• Ability to coordinate and design promotional materials.
• Ability to communicate effectively including public speaking, written communication, and proofreading skills.
• Ability to exercise judgment and react effectively in public and/or stressful situations.
• Ability to maintain a cooperative attitude and high degree of flexibility in changing priorities.
• Ability to handle sensitive situations with confidentiality, tact, and diplomacy.

Additional Information

The working conditions described below are representative of those an employee generally encounters while performing the essential duties of this job. Reasonable accommodations may be made to enable qualified individuals with a disability to perform the essential duties.

Tools & Equipment

Requires use of general office equipment such as computers, printers, telephones, and related software. Use of specialized tools or equipment may also be necessary, including but not limited to technical devices, mechanical tools, heavy equipment, machinery, public-safety-related items, or other industry-specific systems. If required by the position, the employee may operate a personal or Town-owned vehicle.

General and Sensory Requirements
The employee is regularly required to sit, stand, walk, reach with hands and arms, and use hands and fingers to handle or operate objects, tools, or controls. Duties may also require stooping, kneeling, crouching, crawling, climbing stairs or ladders, and maintaining balance. The employee must be able to talk and hear effectively, both in person and over the phone, and must be capable of operating a vehicle if required by the role. Vision requirements include consistent near and far visual acuity, depth perception, peripheral vision, and the ability to adjust focus to allow a broad field of vision.

Light Physical Demands
This position is primarily sedentary in nature. The employee must be able to exert up to twenty (20) pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.

Environment

Physical presence onsite is required. Work is primarily performed in a climate-controlled office environment but employees in this position may work in varied indoor and outdoor locations. The noise level is typically quiet but varies depending on activities or location. This position occasionally involves work in inclement weather, including extreme heat, cold, wind, or precipitation.

You may enroll in the Town of Parker benefits if you are classified as a full-time employee and have completed the eligibility waiting period of 30 days. Coverage will begin the first of the month following 30 days of employment. The generous benefits package includes: medical insurance, dental insurance, vision insurance, short-term disability insurance, long-term disability insurance, life and AD&D insurance, voluntary term life insurance, 401(a) retirement plan, 457 retirement plan, holiday pay, vacation, sick leave, educational assistance program, employee assistance program and a family membership to the Parker Recreation Center and/or Field House. Benefits are subject to the terms and conditions of those plans and the summary plan descriptions, which are subject to annual budget and appropriations by Town Council.