Communications Strategy Director

Communications Strategy Director

Reporting to: SVP Group Strategy Director

Location: NY NY

Your Role

We’re looking for talent that drives communications plans that are in sync with the creative expression and builds strong relationships across teams. This means a creative-first thinker. Someone who finds the lines between creative and media both blurry, driven exclusively by the goal of helping to make great work. Storytelling, collaboration and innovative thinking are the foundational traits of this individual. While understanding the discipline of strategy, he/she / they are able to move beyond the strategic articulation into practical communication planning working with creative, digital and media teams, translating a strategy into something both meaningful and useful. And someone who knows this is not always easy – knows that clients need to be persuaded and coached before consumers or business customers do, someone who has the strategic discipline and process to convince, and the conviction and skill to tell the story that leads to great work.

What You Do

• Develop comprehensive connections strategies for brand and product comms, across both B2B and B2C audiences – including recommendations on task, messaging, measurement, channel,
• Create strategic artefacts including customer journeys, campaign ecosystems,
• Contribute to strategic outputs including creative briefs, research proposals and trend reports
• Understand and apply industry best practices across a diverse range of medias

What You Bring

• A proven track record of success in the development of strategic plans to the benefit of cross-functional teams
• Experience in building both B2C and B2B campaign eco-systems
• The ability to understand the needs of multiple client stakeholders, agency teams and target audiences
• Candidates must have successfully launched multiple integrated campaigns into the marketplace
• Able to push ideas and unearth new opportunities for activation
• A record of delivering highly effective campaigns, as tracked through comprehensive measurement plans
• The desire to partner with other Strategists (creative, social, media)
• Exceptional communicator with superior presentation and writing skills
• The resilience to work across a number of projects and balance own workload
• The drive to help others succeed and reach their potential
• Minimum 6-8 years of consumer and B2B creative marketing strategy with strong cross-channel experience

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

Location:

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.

Salary Range:

The salary range for this position is $150,000 - $175,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

How We Uphold McCann Values:

• Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.

o We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.

• Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.

o We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.

• Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy.

o We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.

How We Care for McCanners:

• Competitive insurance coverage, inclusive of medical, dental, and vision
• Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations
• 80 hours of Paid Sick Time per calendar year
• 21 paid Company Holidays
• Access to Spark, a learning and skill platform for your growth and development
• 401k Retirement with 6% employer matching
• Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
• Wellness resources, including free access to Headspace

Commitment to Diversity, Equity, and Inclusion:

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives