Community Development Director

The Madison Village Madison, AL, is a Community Senior Life Community, where our focus is creating an enriching, remarkable senior living experience for our residents. We know it begins with the relationships built between our residents, families, and staff.

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We are currently seeking a Community Development Director

Experience: Minimum of two years of experience in a marketing/public relations position. Assisted Living experience is preferred.

Position Summary: The Community Development Director reports to the Executive Director or Administrator. Because it is the Community Development Director’s primary responsibility to establish a relationship with new prospects and their influencers in order to facilitate a tour, reservation and successful move into the assisted living environment it is vital that this person have a high energy, motivated and outgoing personality.

Primary Duties and Responsibilities:

• Prospect tracking in computer software system
• Touring prospects – the goal of phone work is to establish the relationship and persuade all inquiries to come to the facility for a tour, a meal and/or a sampling of the lifestyle. The tour is purposeful, compassionate and informational. Tours may, occasionally, need to be scheduled on a weekend.
• Taking a reservation – the reservation is the first actual commitment for a prospect to become a resident. Helping the new resident fill out basic paperwork and write the check puts in their mind that they have made the decision. Categorize each prospect as hot, warm and cold to help make the decision on closing.
• Orchestrating a move-in – once a resident has made their decision to move into the facility, helping with a smooth transition is vital. From referring families to moving companies, suggesting items to bring to the new apartment, reminding them to call the phone company, etc. Taking charge of this even minimizes facility confusion and family frustration.
• Follow up – actively work a computer or hand tickler file with notes 20-30 calls per day (time allowing) with continued association we each prospect and/or sponsor.
• Networking – meeting with individuals and groups that are in a position to recommend our facility to seniors.
• Talking to new inquiries – talking to prospects on phone and walk in tours is a high priority with an average of 2-3 tours per weekday and 2-3 phone calls per day.
• Obtaining referral names – a powerful and inexpensive way to add new names to prospect lists is by utilizing our residents and families to provide referrals.
• Planning events – part of each day should be planning activities with the Activities Coordinator where the community can be invited to enhance the facilities name and stimulate interest among seniors. Each month one special event should be planned and orchestrated.
• Participate in weekend manager on duty rotation.
• Monthly Reports to Administrator.