Community Outreach & Social Media Coordinator

Job Overview
**Flexible schedule***

We are seeking an energetic and innovative Community Outreach & Social Media Coordinator to amplify our Centers presence across digital platforms and foster meaningful community relationships. We are a Senior center serving those in need. In this dynamic role, you will develop compelling content, manage social media channels, and build strategic partnerships that promote our mission and initiatives. This is a revenue generating role — every hour counts. The ideal candidate is equally comfortable making cold calls as they are creating compelling Facebook content. If you are not a self-starter who thrives on accountability, this role is not for you.

Duties

• Develop and execute engaging social media campaigns across platforms such as Facebook, Instagram, to boost visibility and engagement.
• Manage daily social media activities using tools like Pipedrive, Facebook analytics
• Create visually appealing graphics, videos, and photography using canva and other tools.
• Conduct social listening to monitor online conversations, gather insights on community sentiment, and identify emerging trends or issues.
• Implement SEO strategies by conducting keyword research to optimize content for search engines and improve organic reach.
• Coordinate public relations efforts by drafting press releases, managing media contacts, and fostering relationships with local organizations and influencers.
• Analyze web analytics with tools like Google Analytics and web metrics to measure campaign performance, refine strategies, and report on key engagement indicators.
• Manage and grow the Choices in Living Facebook Business page
• Create and schedule 4–5 posts per week: educational content, program highlights, community stories
• Post 1–2 videos per week (reels, testimonials, behind-the-scenes, caregiver tips)
• Engage with comments, messages, and reactions within 24 hours
• Conduct cold outreach via Facebook DMs to 5–10 potential sponsors or referral partners per shift
• Develop and execute a monthly content calendar aligned to enrollment goals
• Monitor performance metrics: reach, engagement rate, video views, follower growth

Responsibilities:

• Make outbound calls per shift to referral sources and community partners
• Target: assisted living facilities, home health agencies, senior communities, hospitals, and social workers
• Send 10–20 follow-up emails per shift with digital flyers and service information
• Build and maintain a pipeline of prospects — minimum 10 new contacts per shift
• Conduct in-person or phone introductions to community partners on behalf of the center
• Distribute flyers and outreach materials digitally and, when applicable, in the community
• Prospect and contact local businesses for Facebook sponsorship advertising packages
• Maintain ongoing communication with active sponsors — responsiveness is non-negotiable
• Coordinate sponsor content submissions (videos, graphics, promotional copy)
• Prepare and deliver monthly analytics reports to each active sponsor
• Advance at least 1 sponsorship proposal per week

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms including Google Analytics.
• Strong understanding of public relations principles, branding strategies, and relationship management skills.
• Ability to craft compelling content tailored for diverse audiences while maintaining brand voice consistency.
• Proficiency with Facebook Business/Meta tools
• Proven ability to make high-volume cold calls
• Strong written and verbal communication
• Ability to work independently and on-site
• Comfort with CRM tools or spreadsheet tracking
• Self-motivated with a results-first mindset

Independent Contractor-1099

This position begins as a short-term 1099 contract — 2 days per week, reviewed at 60 days. It is designed to grow. If you deliver results, this role has a clear path to permanent placement with expanded hours and responsibilities. We are not just filling a contract — we are looking for our next long-term team member.

This Role Is For You If...

You have made outbound calls in a previous job and can tell us exactly how many per day

You are not afraid of rejection — you see a "no" as the start of a follow-up, not the end of a conversation

You know your way around Facebook Business Manager or are confident you can learn it fast

You have sold, recruited, or persuaded someone in a professional setting — even if the title wasn't "sales"

You are self-directed — two days a week means you have to make every hour count without someone standing over you

You are tech savvy and comfortable with email outreach, basic content creation, and digital tools

You care about the work — serving seniors and their families is something that means something to you

You want this contract to turn into something permanent and you are willing to earn it

Pay: $15.00 - $16.00 per hour

Benefits:

• Flexible schedule

Application Question(s):

• How comfortable are you creating a graphic or a short video — what tools would you use? (Canva, CapCut, iPhone, etc.)

Have you ever sent a mass email or used any kind of outreach tool — Mailchimp, Constant Contact, Google Sheets to track contacts?
If no one is checking on you, how do you make sure you stay on track and hit your numbers?
On a scale of 1 to 10 how comfortable are you making cold calls to complete strangers — and be honest with us, we would rather know now
Have you ever had a role where cold calling was the primary activity — not a side task but the main job?

Work Location: In person