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Consultancy: Community-Level Marketing Training (1 Male and 1 Female)
Background:
Under the MHPSS-Digi-Live Support Program (MDSP), supported by GIZ-SSARC, Relief International is implementing interventions in four districts of Khyber Pakhtunkhwa: Peshawar, Nowshera, Charsadda, and Mardan. The program aims to enhance social cohesion, resilience, self-reliance, and psychosocial well-being of host communities.
As part of the economic empowerment component, RI has facilitated vocational training for host community members (both men and women) in the trades including,
- Solar Panel Installation
- Mobile Repair
- Motorcycle Repair
- Leather Bag Making
- Fashion Design
- Fashion Jewelry
- Poultry Management
- Machine Embroidery
- Tailoring
- Beautician
Following this, beneficiaries have already completed a three-day basic Enterprise Development Training (EDT). To further strengthen their business acumen, RI will now provide a comprehensive two-day marketing training to 100 male and female focusing on practical skills and local market dynamics.
Objective of the Assignment
To design and deliver a two-day, practical marketing training for micro-entrepreneurs at the community level. The training will cover the 6Ps of marketing (Product, Price, Place, Promotion, People, and Process) and guide participants in identifying locally relevant marketing channels to enhance product visibility and increase sales.
Scope of Work
The Consultant/master trainer will be responsible for,
- Developing a simplified and practical training module tailored for low-literate and beginner-level entrepreneurs.
- Deliver engaging training sessions covering:
- The 6Ps of marketing using local examples
- Customer identification and market targeting
- Product presentation and packaging
- Pricing strategies and value communication
- Cost-effective local promotion methods
- Exploration of viable marketing channels (community markets, digital platforms, social referrals, etc.)
- Facilitating interactive activities (group work, storytelling, role plays).
- Supporting each participant in creating a basic individual marketing action plan.
- Documenting and sharing practical marketing opportunities specific to each district.
- Preparing and submitting a training report with key insights, feedback, and suggestions for future support.
Deliverables
- Two-day training delivery for each group
- Pre/post training assessment summary
- Sample marketing plans developed by participants
- Final training report including:
- Training content summary
- Beneficiary engagement overview
- List of suggested marketing channels per district
- Lessons learned and recommendations
District
Beneficiaries
Groups
Male groups
female groups
No of Trainings
Duration
Peshawar
70
5
2
3
5
2 days
Charsadda
30
3
1
2
3
2 days
Total
100
8
3
5
8
2 days
Qualification and Experience
The ideal candidate will have,
- Proven experience in delivering entrepreneurship and business training at the grassroots level
- Minimum 5 years of relevant experience with NGOs, donor-funded projects, or training institutes
- Master’s degree or 16 years of education in a relevant field
- Strong command of Pashto and understanding of the local context
- Ability to travel independently and conduct field-based trainings.
Reporting and Coordination
The consultant will report to the Technical Coordinator Livelihoods or Country Program Manager. Close coordination with RI’s field teams will be required for planning and participant mobilization.
Logistics & Remuneration
- The selected Master Trainer will be responsible for their own accommodation, meals, and transport.
- Payment Terms: 30 % payment upon signing the agreement and remaining 70% payment upon successful completion of the assignment and submission of the final report to RI-HR Islamabad (hard and soft copies).
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