Consultant

• 6 + years in business analytics with experience analyzing performance and conversion funnels

• Strong statistical analysis, test design, and marketing attribution expertise

• Hands‑on SQL + Python for ETL and data pipeline development using cloud platforms

• Ability to work with large, complex datasets such as clickstream or impression‑level data

• Strong data storytelling and dashboarding skills (Tableau) to influence marketing leadership

Responsibilities

• Lead paid media data instrumentation and ensure accurate tracking across platforms

• Design and execute paid media experiments, including geo‑based incrementality tests

• Perform paid media analysis using light causal inference to estimate true impact

• Build dashboards to visualize performance, experiments, and KPI trends

• Develop measurement plans defining KPIs, data requirements, and analytical approaches