Consumer Insights (CI) Manager - India

Here are some of the EXCITING things you will get to do:

Closely working in conjunction with Product Development, Marketing, and other teams, this is both an “architectural” and “hands-on” role, responsible for all phases of both 1) validations and exploratory 2) quantitative and qualitative research.

Annual research planning

• Plan holistic market research plan, based on the business needs to achieve annual sales target, approaching both at product development side and marketing activity side.
• Sort out what local research is needed for what product, by identifying products which are accompanied with Indian consumer-unique needs, different from US, EU/UK and other APAC markets.
  
  

Lead Research design

• Elaborate each research designs by localizing global-common protocols into India market.
• Curve out the best respondent criteria, considering our potential targets
  
  

Lead Research execution

• Create screeners, questionnaires, discussion guides in order to pull out expected insights in the best way
• Execute surveys, conduct in-depth and focus group interviews
  
  

Data analysis / Reporting

• Quantitative data aggregation at holistic level, qualitative analysis at conscious / subconscious levels
• Write report with powerful storyline supported by convincing data / insights
  
  

Budget control / monitor

• Drive cost optimization by negotiating with agencies to select most cost-efficient ones.
• Utilize other market assets, past assets, or relative information source to cut down costs of ‘nice-to-have’ research.
• Monitor costs to ensure annual CI spending fits within annual CI budget
  
  

Required Skills And Qualifications

• Education: Bachelor’s degree or above
• Total career experience: 7 years or more
• Mandatory requirements:- Work experience in a market research agency and client side
• Proven experience leading both quantitative and qualitative research projects
  
  

(Research design, insight analysis, report writing, presentation)

• Confident in assertive communication with clear messages
• Business-level English (report writing, presentations, and leading meetings)
• Strong collaboration and teamwork skills
• Proficiency in MS Office (Excel, PPT, Word)
  
  

Preferred Qualifications

• 7 or more years of market research experience (3-5 or more years at agency side)
• Experience handling projects in the electronics industry
• Hands-on moderation experience in qualitative research
  
  

Your role in leading our success drivers & representing our unique mindset:

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.”
  
  

Explore SharkNinja On Our Social Channels

• https://www.linkedin.com/company/sharkninja-apac/mycompany/
• https://www.linkedin.com/company/sharkninja-apac/jobs/