Consumer Insights Manager

Job Title: Analytics Manager (AVP equivalent)

Resource Level: Level 7

Analytics Offering: Marketing Ops

Location : Mumbai/Bangalore/NCR

Experience Required: 12-18 years

Detailed responsibilities:

• Responsible for managing delivery across multiple analytics workstreams such as digital analytics, social media analytics, SEO, consumer insights, reporting and dashboards.

• Understand the business, industry context and apply digital and marketing analytics concepts to provide business solutions. Understand functional and technical requirements from the client.

• Prepare insights from various digital, marketing and CRM data sources. Present actionable recommendations to senior stakeholders

• Lead strategic analytics delivery for clients across the globe. Ensure quality assurance of all work products by team, adherence to delivery timelines and contractual SLAs

• Drive value adds to the client by undertaking right projects and measuring impact (uplift in engagement etc)

• Manage a team of analysts. Responsible for mentoring, planning career growth for the resources • Establish best project management practices, leverage tools to track tasks and issues.

Must Haves:

• Experience in managing analytics delivery and. End to end understanding of analytics lifecycle and experience in Data Management, Business Intelligence, Customer Insights & Reporting with high exposure to international clients (in direct client facing roles)

• Experience in Analytics delivery, stakeholder management, project management, demand prioritization, resource allocation and team management.

• Strategic thinker with excellent skills in planning, team leadership and client communications.

• Strong knowledge and working experience in Marketing Platforms, especially in Analytics

• Familiar with data querying and manipulation – SQL, Big Query •

Strong aptitude in working and generating insights from diverse data sources – digital, social, campaign, CRM, and broader marketing analytics datasets

Working knowledge of visualization tools like Tableau / Power BI/Data Studio

• Familiarity with offline data, survey, CRM and transaction datasets

• Hands on experience in Adobe Analytics

• Consumer insights using Kantar Track

• Social Media tools like Talkwalker and Hootsuite