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Consumer Research-Data Scientists
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Overview
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Current job opportunity needed for immediate FT employment.
TITLE:
Consumer Research-Data Scientists
JOB DESCRIPTION:
The Consumer Research-Data Scientist will be responsible for gathering consumer insights, market research data from third party providers, and use analytics to help product development peers enhance product development through data-driven and consumer-focused methodologies. This role will require knowledge of consumer research methodologies, statistical methods, data analysis, and working collaboratively with cross-functional teams. The ideal candidate will help leverage data to help drive effective development and decision making.
KEY RESPONSIBILITIES:
Drive Consumer-Focused Research:
- Design and lead testing plans, including questionnaire & survey instrument development and programming.
- Administer surveys, focus groups, and analyze data and consumer sentiment to identify strengths and areas for improvement.
- Work with cross functional stakeholders to implement actionable insights from analyses.
- Prepare reports summarizing test results and insights for stakeholders.
- Own Data Insights and Innovation:
- Collect and analyze data to identify consumer preferences.
- Build models and draw statistically relevant insights using methodologies like regression, decision trees, CART, difference tests, KANO modelling, and text analyses.
- Support in creating dashboards and reports using tools such as Tableau and Power BI to visualize actionable insights.
- Help integrate data from multiple sources to provide comprehensive insights that can influence product innovation strategies.
- Collaborate with marketing, product, and business teams to apply insights for product development.
- Introduce New Research Methodologies and Techniques:
- Implement new statistical research methods to extract actionable insights.
- Use tools like R, Python, SAS, and SPSS to generate models and visualizations.
- Keep updated on industry trends and best practices in consumer research.
- Collaborate with teams to help refine research techniques and optimize data collection and analysis.
- Implement new qual-quant and triangulated research frameworks.
- Collaborate across functions:
- Advise on statistical methods, data analysis tools, and research techniques.
- Assist in maintaining and updating the research database, ensuring data accuracy and accessibility.
- Contribute to developing data entry protocols and guidelines to standardize data collection and maintain data quality.
- Assist in coordinating consumer sensory research projects with marketing.
- Support in streamlining research processes and enhancing the analytical capabilities of the team.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
Consumer Testing & Research Methodologies:- Knowledge of consumer testing methodologies, including qualitative, quantitative, and mixed methods research.
- Ability to design and execute detailed testing plans, recruit participants, and analyze results to identify product insights.
- Skill in managing large-scale consumer studies and using insights to inform product development.
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Data Analysis & Predictive Modeling:
- Knowledge of advanced statistical methods, such as regression, classification & regression trees, NLP, feature selection, predictive modelling, cluster analysis, sentiment analysis, including an understanding of data ethics. Knowledge of applying research methodologies to a diverse range of problems and use cases.
- Ability to collect, analyze, and derive statistically relevant insights from high noise data and large datasets using statistical tools such as R, Python, SAS, and SPSS.
- Skill in developing predictive models and algorithms for forecasting consumer behavior and market trends.
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Data Visualization & Reporting:
- Knowledge of data visualization tools (e.g., Tableau, SAS Viya, Power BI) and their application in presenting data insights.
- Ability to create actionable dashboards and reports that communicate complex data to stakeholders.
- Skill in integrating multiple data sources and using visualization tools to drive data-driven decision-making.
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Research Database Management:
- Knowledge of database management and best practices for data integrity and security.
- Ability to maintain and update databases, develop data entry protocols, and ensure consistent data quality.
- Skill in database querying and reporting to generate actionable insights from research data.
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Project Management:
- Knowledge of project management fundamentals.
- Ability to track and dashboard multiple projects using project management software such as SmartSheet, JIRA, or similar tools.
- Skill in managing multiple moving parts of projects.
EDUCATION REQUIREMENTS:
Master’s degree (or foreign equiv.) in Quantitative Management, Data Science, Statistics, Business Analytics, Mathematics, or a related field, with coursework/assignments that demonstrate the listed knowledge, skills and abilities. Alternatively, Employer will also accept a Bachelor’s degree [or foreign equiv.] in one of the above fields of study with 3 years of experience in the job offered demonstrating the listed knowledge, skills and abilities.
CERTIFICATIONS:
- Tableau, Power BI, or SAS Viya Certification
- Project Management tools (e.g., Smartsheet, JIRA)
- Advanced Analytics or Consumer Insights Certification
- R / R Studio Certification
Minimum Requirements Apply To The Positions Listed Above.
Please Refer To This Advertisement. No Phone Calls Please. Equal Opportunity Employer.
TO APPLY, PLEASE MAIL RESUME TO:
ATTN: Ms. Ronnette Gifford, Sr. HR Business Partner, Melaleuca, Inc. 4609 West 65th South, Idaho Falls, ID 83402
OR ALTERNATELY,
PLEASE EMAIL RESUME TO: bringthemhome@melaleuca.com
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