Content and Communications Specialist

At Improveit Home Remodeling, we are driven by a relentless commitment to growth, innovation, and delivering exceptional experiences for both our team members and valued customers. As an award-winning leader in the home remodeling industry, we are passionate about transforming homes while fostering a dynamic, results-driven culture that empowers leaders to grow.

About the Position

Improveit Home Remodeling is looking for a creative and versatile Content Marketing Specialist to help bring our brand voice to life across a wide range of communications. This role supports the execution of Improveit’s content strategy by creating engaging written content for both internal and external audiences, playing a key role in helping us connect with homeowners and team members alike.

The ideal candidate is a strong writer who can adapt their tone to the audience and move fluidly between writing styles. The Content & Communications Specialist will report to the Content & Communications Manager and work closely with a highly collaborative marketing team to keep Improveit’s content engine running smoothly with clear, engaging, and on-brand messaging.

Key Responsibilities

Content Creation

Write SEO-driven content for homeowner education

Conduct homeowner interviews and write project profiles that highlight our work

Draft monthly customer newsletter copy

Social Media & Digital Content

Collaborate with the corporate marketing team to script, create, and schedule social media posts

Monitor and respond to customer reviews across multiple online platforms

Internal Communications

Write weekly content for Improveit’s intranet for internal education and engagement

Assist with quarterly Town Hall scripting and production

Support internal storytelling and culture-focused communications

Brand & Culture Support

Contribute creative ideas that help reinforce Improveit’s culture and Core Values

Highlight team member achievements, company milestones, and internal events

Assist with communications that strengthen connection across our growing organization

Content Operations

Support the development and execution of Improveit’s deadline-driven content calendar

Ensure all content reflects Improveit’s brand tone, voice, and values

Putting Your Skills to Work

As communications and marketing pros, our job is to meet and engage people where they are. With that in mind, our ideal Content & Communications Specialist is a strong communicator who enjoys writing for a variety of audiences and formats and can smoothly transition from one platform to the next. Here’s what we’re looking for:

Bachelor’s degree in Marketing, Communications, Journalism, English, or similar

1-3 years of experience in content writing or communications

Excellent written and oral communication skills

Superior written grammar and editing aptitude

Comfortable talking with new people over the phone and face-to-face, including customers and executives

Solid understanding of the marketing funnel and omnichannel marketing best practices

Ability to distill big ideas into engaging, bite-sized messages

Easily shifts between writing styles and audiences

Strong attention to detail

Organized and able to manage multiple deadlines

Collaborative mindset and positive attitude

Aptitude for technology and web-based programs

Judicious and ethical use of AI platforms

Experience with a variety of communication formats including, but not limited to:

SEO-driven web content

Blog posts

Advertising copy (print, TV, radio)

Social media posts

Magazine-style profiles

Scripting and storyboarding

Customer nurture emails

Lead magnets

Physical & Travel Requirements

Travel required: up to 4 days monthly

Why Join Improveit?

For more than 36 years, Improveit Home Remodeling has made a commitment to continuous improvement that supports both our customers and our staff. Our longevity in the industry reflects a strong foundation of trust and a commitment to excellence – but we’re not standing still!

Improveit continues to grow and expand into new markets, bringing exciting opportunities for our team members along the way. We believe that great companies are built by investing in great people, and we’re committed to creating clear pathways for internal growth, skill development, and long-term careers.

As part of our marketing team, you’ll contribute to meaningful storytelling that connects with homeowners while also helping celebrate the people and culture that make Improveit unique. If you’re a curious communicator who enjoys learning about people, sharing great stories, and being part of a company with momentum, you’ll feel right at home here.
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