Content and Digital Communications Specialist

This is a full-time teleworking position with the expectation to work from our office location in Millersville, MD on occasion.

Who We Are

The Coordinating Center (The Center) has over 40 years of experience supporting children, youth, adults and seniors with complex medical needs and disabilities statewide. Deeply committed to a person-centered approach and philosophy, The Coordinating Center helps individuals of all ages and abilities achieve optimal quality health, affordable healthcare and meaningful community life. Over the past four decades, we have become an industry expert in the delivery of person-centered, community-based care coordination services and population health.

Who You Are

We look for coworkers who align with our mission, vision, and values as a nonprofit healthcare organization. If you have experience in content creation or marketing, this might be the organization you have been searching for! We look for collaborative and creative minds, self-managing organizational skills, and the desire to challenge and grow professionally. Specific qualifications are:

• Bachelor’s degree in Communications, Marketing, Digital Media, or related field.

• A minimum of two years’ experience in content creation, digital communications, and/or nonprofit marketing.

• Excellent writing and editing skills with the ability to tailor content to different audiences.
• Familiarity with website content management systems (e.g., WordPress) and email marketing platforms (e.g., Constant Contact or Mailchimp).
• Knowledge of basic SEO principles and digital accessibility standards.
• Strong organizational and project management skills with attention to detail.
• Experience using design platforms such as Canva or Adobe Creative Suite, preferred.
• Proficient with Microsoft Office Suite including Teams, Word, Excel, and Adobe.??

• A collaborative mindset and the ability to translate technical or policy-related content into compelling stories.

What You Will Do

The Content and Digital Communications Specialist plays a critical role in advancing the organization’s communications strategy by producing high-quality, mission-aligned content across email, website, social media, intranet, and other digital platforms. In collaboration with the Marketing and Communications Project Manager and under the direction of the Senior Vice President of Communications and External Affairs, this role develops communications that strengthen visibility, engagement, fundraising, business development, and advocacy. Responsibilities include supporting a wide range of initiatives, such as newsletters, press releases, story development, and both internal and external events, while ensuring content is accessible, brand-consistent, and optimized for performance. The ideal candidate is a strong writer and editor with experience in digital communications, nonprofit storytelling, and content marketing, and is skilled in using web and email platforms, understanding analytics, and how to optimize digital content for performance and accessibility.

As the Content and Digital Communications Specialist, you will:

• Develop clear, consistent, and brand-aligned messaging across all communication channels – e.g., email, website, intranet, social media, newsletters, blogs, press releases.

• Interview clients and stakeholders to develop impact stories and testimonials.

• Translate complex programmatic or policy-related information into clear, engaging, plain language for diverse audiences.

• Support legislative/policy communications and storytelling aligned with advocacy efforts.

• Create and edit PowerPoint presentations, talking points, scripts, and messaging materials for internal and external use.

• Ensure all content aligns with brand guidelines, voice, and plain language principles.
• Maintain the organization’s digital media portfolio (i.e., social media, websites and intranet) in coordination with the Marketing and Communications Project Manager.
• Maintain editorial calendar and ensure campaigns deliver consistent, brand-aligned messaging that drives engagement and supports organizational goals.
• Ensure content is accessible, up to date, and optimized for SEO and readability.
• Maintain consistency with brand voice, values, and visual identity.
• Track and report on key performance indicators (e.g., email open/click rates, website traffic, social engagement).
• Use analytics to refine campaigns and make data-informed recommendations for improving communications effectiveness.
• Monitor digital platforms such as Google Analytics, Constant Contact, and WordPress dashboards.
• Partner with the Marketing and Communications Project Manager to align visual and written content for campaigns with branding efforts.
• Provide content and digital communications support for internal and external events, ensuring consistent promotion, brand alignment, and audience engagement before, during and after each event.
• Support development and fundraising by creating compelling scripts, donor communications, and post-event summaries.
• Support the SVP, Communications and External Affairs in business development activities by contributing to proposals, pitch decks, case studies, and external messaging materials.

Why Join Us

We are proud to offer a comprehensive and award-winning benefits package including medical FSA/HSA plans, dental, vision, matching 403b, and short term/long term disability options.

We facilitate ongoing conversations about professional development opportunities and invest in our coworkers by providing funds to use for professional development, and funds for furthering education. We also encourage collaboration within our different councils and committees to get involved with other coworkers across the organization.

The salary for this exempt position is $60,000-$65,000 and comes with all our full-time benefits.

The Center is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record, gender identity, genetic information, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, coworker activities and general treatment during employment. We believe we are stronger together. It’s what makes us exceptional in achieving our mission and drives us to deliver culturally competent and effective care coordination services.