Content Business Analyst

We are looking for a Content Business Analyst who can drive project-level insights and interventions to improve content consumption, retention, and overall watch-time metrics. This role will work closely with content, product, and growth teams to translate data into actionable recommendations and measurable impact.

Key Responsibilities

1. Project-level Insights & Interventions

• Own and drive high-impact analytical projects such as Watch Hours Improvement initiatives.
• Analyze the impact of content topics, formats, and duration on watch hours and user engagement.
• Design interventions based on insights and track post-implementation impact.

2. Retention & Consumption Analytics

• Study the impact of negative feedback on retention and user consumption metrics.
• Identify early warning signals for drop-offs and propose corrective actions.

3. Metrics Monitoring & Dashboards

• Build and maintain dashboards to track:
• • Current performance issues
  • Ongoing experiments
  • Future “moonshot” initiatives
• Ensure stakeholders have clear, actionable visibility into content performance.

4. Root Cause Analysis (RCA)

• Perform deep RCA for drops in key metrics (Watch Hours, SR, Retention).
• Formulate probable reasons and data-backed hypotheses for metric fluctuations.

5. Content Quality & Language Analysis

• Analyze Success Rate (SR) drops across languages and identify language-specific drivers.
• Compare SR differences for the same show across different languages.
• Evaluate the impact of content duration on retention, SR, and consumption.
• Contribute to defining and validating new content quality metrics.

Requirements

• 3–6 years of experience in business analytics, content analytics, or product analytics.
• Strong deep analytics experience with the ability to move from data to decisions.
• Hands-on expertise in SQL, dashboards (Looker/Tableau/Power BI or similar), and spreadsheet modeling.
• Proven experience in RCA, hypothesis building, and experimentation analysis.
• Strong understanding of content consumption, retention, and engagement metrics.

Benefits

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