Content & Campaign Manager

Content & Campaign Manager

(Campaign, Content & Coordination Owner | AI-Enabled)

Manhattan (2 days/week in office)
$85,000 – $95,000 (based on experience)
Full-time

Why Legion

Legion Paper sits at the intersection of art, design, and craftsmanship.

We represent and distribute some of the world’s most respected fine art and specialty papers—used by artists, designers, printers, and brands to create work that people experience and remember. From museum walls to luxury packaging, our products are part of the creative process in ways that are often seen but rarely recognized.

We don’t just sell paper. We help bring creative work to life.

At the same time, we are a small, highly collaborative team building how marketing and growth work across a unique portfolio of brands. There is no “stay in your lane” mentality here. If something isn’t working, we fix it. If something can be better, we build it.

This is a place for people who want ownership, who care about the work, and who are motivated by seeing real impact—not just contributing to it from a distance.

The Role

We are looking for a creative, hands-on marketer who takes ownership of how campaigns and content are built.

The Content & Campaign Manager owns campaign development, content creation, and marketing coordination across the business. This includes shaping campaign direction, building content, and ensuring work is structured, prioritized, and delivered consistently.

This is a build-and-run role. You are responsible for developing ideas, creating content, and structuring campaigns that are clear, relevant, and aligned to business priorities.

You will define what gets said, what gets created, and how campaigns are structured—while partnering closely with the Digital Marketing Manager, who owns channel execution, distribution, and performance.

You will work across a broad set of audiences, including artists, designers, and printers—and continuously refine how messaging resonates based on how each audience engages with our products.

This role requires strong creative instinct and operational discipline to create meaningful work and ensure it is consistently built, prioritized, and improved over time.

Core Responsibilities

Campaign Development & Ownership

• Build structured campaigns from concept through launch
• Define messaging, content needs, and campaign structure
• Translate business priorities into clear, executable campaigns
• Ensure campaigns are clearly defined before execution begins
• Partner with creative agency to develop and execute campaign concepts, ensuring alignment with campaign goals, messaging, and brand standards

Content Creation & Storytelling

• Create content across:
• social
• video
• email
• case studies
• website
• events, etc.
• Translate product features into clear, audience-relevant applications
• Develop content that reflects a growing understanding of Legion’s audiences
• Adapt messaging across artists, designers, printers, and other segments
• Maintain high standards for quality, clarity, and consistency
• Take ownership of the creative output and brand expression
• Identify and manage creator and influencer partnerships as part of campaign development, working with Digital to ensure alignment with audience and performance insights

Marketing Calendar & Execution Rhythm

• Own and manage the centralized marketing calendar
• Align all work to campaigns and business priorities
• Establish a consistent execution cadence across teams
• Ensure work is planned, prioritized, and sequenced effectively

Coordination Across Teams

• Partner with marketing leadership and creative to shape campaign direction
• Work closely with the Digital Marketing Manager to ensure campaigns are executed effectively across channels
• Ensure alignment between campaign plans, content, and execution
• Act as the connective layer between strategy, content, and execution

Sales Enablement

• Develop materials that support sales conversations
• Translate product and brand positioning into usable assets
• Align content and campaigns with sales priorities and feedback

Trade Shows & Events

• Own end-to-end marketing logistics for trade shows, including planning, coordination, materials, timelines, and vendor management
• Ensure all marketing materials and assets are prepared and aligned with sales needs for each event
• Support on-site execution to ensure a consistent and professional brand presence
• Coordinate post-event follow-up with sales, including materials and next steps

Website Content & Campaign Integration

• Define website messaging and content needs
• Ensure campaigns are clearly represented in site content
• Partner with Digital Marketing Manager to implement and optimize

Execution & Project Management

• Manage incoming requests and competing priorities
• Prioritize work based on campaign and business impact
• Ensure campaigns and content are delivered consistently and on time

AI-Enabled Content & Campaign Development

• Use AI to accelerate content creation and campaign development
• Generate and iterate on content efficiently across formats
• Build repeatable workflows that improve speed and consistency
• Explore variations to improve creative effectiveness

Campaign Learning & Improvement

• Define campaign goals and intended outcomes
• Partner with the Digital Marketing Manager to review performance
• Apply insights to improve future campaigns
• Performance tracking and optimization are owned by the Digital Marketing Manager

What Success Looks Like

• Campaigns are clearly defined, structured, and ready for execution
• Content is aligned to priorities—not created in isolation
• A centralized marketing calendar drives execution across the business
• Marketing operates with structure, clarity, and consistency
• Content is creative, compelling, and builds a recognizable brand
• Messaging resonates across multiple audiences
• Sales is supported with relevant, usable materials
• Campaigns improve over time based on performance insights

Candidate Profile

• 4–7+ years in content, campaign, or marketing roles
• Experience building and executing campaigns—not just creating content
• Strong storytelling and organizational skills
• Strong creative instincts and audience understanding
• Ability to adapt messaging across different audiences
• High standards for quality and attention to detail
• Comfortable working in a lean, build-oriented environment

Tools & Systems

• AI tools (ChatGPT, Claude) for content creation, iteration, and idea development
• Design tools (Canva or similar) for creating campaign and social assets
• Video tools (CapCut or similar) for short-form and campaign content
• Social platforms (LinkedIn, Instagram, YouTube, Facebook) with a strong understanding of how content performs by audience
• Social scheduling tools (Hootsuite, Later, Buffer or similar)
• Email platforms for content development and campaign support
• CMS familiarity (Shopify or similar) for updating and managing content
• Project management tools (Notion, Asana, Trello) to coordinate campaigns and content production

Why This Role

• You will help build how marketing actually works—not just execute within an existing system
• You will shape campaigns and content across multiple brands
• Your work will be visible, tangible, and directly connected to the product
• You will have real ownership in a small, highly collaborative team

Positioning

This role is best suited for someone who:

• thrives in ownership
• can bring structure to ambiguity
• has strong creative instincts and audience awareness
• can translate ideas into clear, executable campaigns
• wants to build something real

Pay: $85,000.00 - $95,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: Hybrid remote in New York, NY 10016