Content & Communications Manager (Strategy + Delivery)

Job Description: Content & Communications Manager (Strategy +

Delivery)

Organisation: Drama Schools Foundation Mumbai (DSFM)

Location: Mumbai

Type of Employment: Full-Time

Application: Send CV to companymanager@thedramaschoolmumbai.in

Website: www.thedramaschoolmumbai.in

Job Title: Content & Communications Manager (Strategy + Delivery)

Reporting to: Head of School

Job Overview:

The Content & Communications Manager (Strategy + Delivery) is the anchor and driver

of the Drama School’s (DSM) communications function. This role spans strategy, execution,

governance, content, digital presence, SEO, and analytics—ensuring that every

outward-facing message is planned, precise, and platform-ready. Serving as the central link

between DSM’s visibility and its enrollment, fundraising, alumni engagement, and sector

positioning, the strategist will design and execute a cohesive communications strategy for

DSM’s Zero Year (2025–26) and the 2026 relaunch. This includes shaping and maintaining

the school’s institutional voice, developing and managing content calendars, delivering

high-impact campaigns, and ensuring editorial and brand consistency across all channels.

The strategist will translate organisational goals into compelling narratives, and ensure all

outputs meet agreed standards for tone, accuracy, and accessibility. The role demands a

strategic thinker with hands-on skills in content creation, campaign management, and

performance analysis—capable of balancing big-picture planning with disciplined,

detail-driven execution.

The DSFM seeks to build a better society by weaving the transformational power of

theatre into the fabric of everyday life. To help every individual on their journey to become

fully-actualized human beings ready to be pro-active members of an inclusive, open, and

tolerant society. It does this by running multiple initiatives and organisations, and

collaborating and tying up with other partners also working towards similar goals.

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Since 2008, those of us who believed this came together on a journey that saw the

creation of Theatre Professionals Pvt. Ltd, which subsequently seeded the Drama

Schools Foundation Mumbai (est 2016). Drama Schools Foundation Mumbai (DSFM), is

a Section 8 non-profit company, professionally run by Jehan Manekshaw, Managing

Director, who works closely with the leadership teams of the foundation's various

initiatives*, and oversees overall strategy and fundraising.

Read about the DSFM and its initiatives here.

Roles & Responsibilities – Content & Communications Manager

(Strategy + Delivery)

1. Strategic Planning

● Strategise towards brand visibility - Lead initiatives that position DSM as a visible and

trusted voice in theatre education, driving recognition nationally and internationally.

● Develop and manage a 12-month communications calendar aligned to Zero Year

milestones, fundraising cycles, alumni showcases, and institutional priorities.

● Translate the annual calendar into detailed weekly content and action plans, ensuring

timely execution.

● Define, update, and refine audience segments (alumni, donors, prospective students,

faculty) to ensure targeted outreach.

● Maintain the organisation’s messaging framework, including tone grids, language

bank, and anti-glossary.

2. Governance & Editorial Oversight

● Draft, maintain and update DSM’s Communications Charter, logging version history

and ensuring team-wide adoption.

● Manage the approvals process for all communications outputs (social media posts,

emailers, decks, press notes).

● Ensure all communications meet MVQ standards for tone, accuracy, and

accessibility.

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3. Campaign Architecture & Brand Management

● Design and execute visibility campaigns for DSM activities, including workshops,

NSAPG showcases, and alumni productions.

● Define DSM’s brand pillars for digital platforms (pedagogy, alumni, sector leadership)

and ensure consistent integration across all campaigns.

● Draft and edit high-quality copy for social media, newsletters, blogs, press releases,

and donor communications.

4. Audience Engagement & Community Building

● Actively engage with audiences through comments, direct messages, and community

interactions across digital platforms.

● Support alumni engagement by curating and publishing alumni features, updates,

and success stories.

● Work with enrollment head to ensure lead-generation campaigns are supported by

compelling, targeted communications.

● Support fundraising teams with donor-facing materials, impact stories, and campaign

narratives.

5. Digital Marketing & Paid Media

● Manage DSM’s presence across social media platforms (Instagram, LinkedIn,

YouTube) with planned and scheduled content.

● Write engaging captions, hooks, and stories, ensuring content is optimised for each

platform.

● Collaborate and overview with the visual content associate to produce multimedia

content that aligns with DSM’s communications goals.

● Schedule and upload final posts to platforms, with brand adhering content and

captions. Respond to DM's and comments on social media platforms.

● Manage SEO optimisation of the DSM website and blog for targeted keywords

(“acting school,” “theatre training”).

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● Plan, draft, approve, and monitor paid ad campaigns for admissions cycles, and

other DSM activities whenever required.

● Create lead-nurturing funnels (ads → landing page → email drip → WhatsApp

follow-up) to improve conversions.

6. Public Relations

● Develop and maintain DSM’s press and media database.

● Draft and distribute press releases for key announcements, events, and milestones.

● Coordinate with third-party or local PR agencies for targeted amplification and

coverage.

● Position DSM as a thought leader in the performing arts through op-eds, interviews,

and sector commentary.

7. Cross-Department Coordination & Team Management

● Host monthly alignment meetings with Academics, Enrollment, and Fundraising to

ensure cohesive messaging.

● Assign tasks, review progress, and resolve bottlenecks to maintain delivery timelines.

Set workflow timelines (48 hrs turnaround) and adhere.

8. Reporting, Analytics & Risk Management

● Define KPIs for both organic and paid campaigns, review performance dashboards,

and report results to leadership.

● Compile monthly analytics on social media engagement, website traffic, and donor

communications.

● Conduct quarterly content audits to ensure alignment with the Communications

Charter, identifying improvement areas.

● Use insights to adjust strategies, optimise messaging, and improve audience reach

and engagement.

● Maintain a comprehensive communications handover pack, including logins,

calendars, and pending tasks for continuity.

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Required Skills & Competencies

● Strong strategic thinking and planning abilities. Proven track record in social media

management, including content scheduling and audience engagement.

● Excellent written and verbal communication skills. Strong copywriting, editing, and

storytelling skills with the ability to adapt tone for different audiences.

● Proven ability to manage multi-channel campaigns.

● Familiarity with SEO, keyword research, website optimisation,paid media (paid

advertising campaigns on Meta and Google), and funnel-based marketing.

● Skilled at working across teams and managing approval workflows.

● Proficiency in analytics tools (Google Analytics, Meta Business Suite, LinkedIn

analytics), alongwith a data-driven mindset with ability to interpret analytics for

decision-making.

Qualifications & Experience

● Preferably Master’s and/or Bachelor’s degree in Communications, Marketing,

Journalism, or related field.

● Minimum 3 years of experience in strategic communications and digital marketing

preferably in education, arts, or non-profit sectors.

● Demonstrated success in campaign design, brand planning, and governance

systems.

Remuneration

● Rs.9,00,000/- to Rs.10,80,000/- - per annum Full Time.

Application

● Email CV and work samples to companymanager@thedramaschoolmumbai.in

● Visit www.thedramaschoolmumbai.in for more information.

Job Type: Full-time

Pay: ₹900,000.00 - ₹1,080,000.00 per year

Work Location: In person