Content Creator

Dexter Southfield is seeking a creative and highly organized Content Creator with a passion for storytelling through photography, videography, and social media. This role is integral in capturing the vibrant life of our PreK through Class 12 School, sharing the day-to-day moments and special events that showcase the heart of our community and elevating our brand awareness. The Content Creator will plan and produce engaging and dynamic content through photography and videography to be shared across all platforms. This position reports to the Director of Marketing and Communications.

Key Responsibilities

Photography & Videography :

• Capture high-quality, dynamic photos and videos that reflect the School’s vibrant student life, academic programs, extracurricular activities, field trips, performances, and special events. This includes both planned shoots and on-the-go, in-the-moment captures of everyday School life. Note: this position does not cover athletics.
• Update and manage the School's image library and video archives for ongoing website, email, social, and print material needs.
• Execute videos from start to finish, including conceptualizing video projects, writing and conducting interviews, and delivering a final edit to meet predetermined goals for targeted audiences.
  
  
  

Social Media Management :

• Own and manage the School’s social media channels (e.g., Instagram, Facebook, YouTube).
• Develop, implement, and manage the social media content calendar to ensure consistent, engaging posts that align with the school’s messaging and goals.
• Create and post regular content (photos, videos, graphics, and written posts) that highlights the School’s programs, achievements, events, and community life.
• Monitor and respond to social media comments and messages in a timely and professional manner.
• Track performance metrics and adjust strategies based on insights and analytics to grow engagement.
  
  
  

Website Content Support :

• Ensure the school’s website has up-to-date photos and videos that represent the School’s programs and community.
• Storytelling: Develop partnerships with teachers and staff to capture timely events, classroom projects, and storytelling opportunities to share with the School’s audiences.
• Brand Awareness: Ensure all content adheres to the school’s branding guidelines, creating a cohesive visual identity across platforms.
  
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Photography, Cinematography, Digital Media, or a related field.
• 3+ years of proven experience in both photography and videography, including editing skills.
• 3+ years of proven experience running a social media account, including creating a content calendar, creating content, and posting to various platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
• Strong knowledge of social media analytics tools and ability to adjust strategies based on data.
• Experience using photo and video editing equipment (e.g., cameras, lighting, microphones) and software (e.g., Adobe Creative Suite, Final Cut Pro).
• Experience conceptualizing video projects from start to finish.
• Experience working within the guidelines of a brand and style guide.
• Excellent writing, communication, and interpersonal skills.
• Ability to work independently and as part of a team.
• Takes initiative and pride in producing excellent results.
• Highly organized, with the ability to manage multiple projects and deadlines.
• Enthusiasm for working in a school environment and capturing the unique energy of a PreK-12 setting.
• Willingness to work non-standard hours as needed to attend and report on School events.
  
  
  

Portfolio

Please submit a portfolio of photography and videography work with your application. Candidates who do not submit a portfolio with the application will not be considered.