Content Creator

Content Creator
Location:  New York, NY (Onsite) Reports to:  Director of Marketing Department:  Marketing
About Gabriel & Co.
Gabriel & Co. is an approachable luxury jewelry brand known for craftsmanship, authentic storytelling, and meaningful connection. Rooted in artistry and innovation, we design and manufacture fine jewelry for both our network of retail partners and our growing direct-to-consumer audience. As we continue to expand our digital presence, we’re elevating our brand voice across social platforms to inspire, educate, and engage the next generation of luxury jewelry consumers.
Role Overview
We are seeking a  Content Creator  to shape and lead our social media across all platforms, including Instagram, TikTok, Facebook, Pinterest, YouTube, and emerging channels. This role will execute a cohesive brand presence that elevates Gabriel & Co.’s luxury image, builds loyal communities, engages new audiences, and drives measurable business impact.This individual will be a brand storyteller, content creator, community builder, and digital innovator. They must be comfortable behind the camera as a director and in front of the camera as an on-screen personality when needed for brand storytelling, product features, tutorials, and social moments.
Key Responsibilities Social Media & Content

• Execute the social media strategy to grow brand awareness, engagement, and conversion across all channels.
• Build and protect a clear, consistent, luxury brand image and tone suited to each platform’s audience.
• Create annual, monthly, and weekly content calendars aligned with product launches, campaigns, PR, retail, and sales cycles.
• Lead the planning and execution of go-to-market social campaigns in partnership with Marketing, Product, PR, and Sales.
  

Content Creation & Storytelling

• Own conception, scripting, filming, editing, and publishing of high-quality content that reflects the brand’s luxury positioning.
• Serve as an on-screen personality when beneficial to storytelling (e.g., styling tips, behind-the-scenes, educational content, product showcases).
• Direct and produce content with internal talent, creators, ambassadors, and external partners.
• Ensure all content is optimized by platform and informed by performance analytics.

Community Growth & Engagement

• Cultivate meaningful, two-way relationships with Gabriel & Co.’s social communities.
• Actively engage with followers, respond to comments/messages, and foster thoughtful conversations that deepen brand affinity.
• Partner with customer service to ensure timely and brand-aligned responses on social channels.
• Monitor cultural trends, competitor movements, and platform innovations to keep the brand relevant and modern.

Influencers, Celebrities & Partnerships

• Maximize impact of talent, creator, celebrity, and brand-partnership content across social channels.
• Work with team to ensure we maximize influencer relationships, gifting strategy, and content usage rights to amplify reach authentically.
• Identify emerging voices, stylists, jewelers, and micro-communities aligned with brand values to expand awareness and credibility.
  

Analytics, Optimization & Growth

• Track performance metrics (growth, engagement, reach, sentiment, conversion) and translate insights into action.
• Continuously test new formats, posting cadence, hooks, and creative approaches to improve results.
• Prepare monthly performance reports with clear recommendations to leadership.
  

Qualifications

• 4–7 years of experience in digital marketing or social media management, ideally within luxury, fashion, beauty, or jewelry.
• Proven success building and scaling social channels with compelling content and community engagement.
• Strong on-camera presence and confidence, with excellent storytelling and communication skills.
• Expertise in content creation tools (e.g., Adobe Creative Suite, CapCut, Canva, video editing apps).
• Deep understanding of social platform algorithms, best practices, culture, and trends.
• Experience working with influencers, creators, and celebrity talent.
• Highly creative, proactive, and agile, with strong aesthetic sensibility and passion for luxury branding.
• Strong project management and cross-functional collaboration skills.
  

Why Join Gabriel & Co.? You’ll play a pivotal role in shaping how the world experiences our brand online. This is an opportunity to build and lead a modern, luxury social media presence for a company grounded in artistry, innovation, and emotional connection. You’ll have creative ownership, the ability to make a visible impact, and the space to push boundaries in luxury digital storytelling.