Content Creator

Content Creation

• Create original photo and video content (Reels, Stories, Posts) for social media platforms such as Instagram, & TikTok
• Capture in-store content including beverages, food, barista moments, customers (with consent), and ambiance
• Edit photos and videos using mobile or desktop applications
• Write captions aligned with the brand tone and UAE cultural standards

Social Media Management

• Plan and schedule content based on promotions, events, and seasonal campaigns
• Monitor engagement, comments, and messages and respond professionally when required
• Stay updated with social media trends relevant to cafés and coffee culture

Brand & Marketing Support

• Ensure all content follows brand guidelines and visual identity
• Collaborate with store staff for shoots and campaigns
• Support product launches, offers, and events with promotional content
• Assist in basic marketing reporting (engagement, reach, performance insights)

Required Qualifications

• Proven experience as a Content Creator, Social Media Executive, or similar role
• Strong portfolio showcasing photo and video content (preferably food & beverage or lifestyle)
• Good knowledge of Instagram, & TikTok
• Basic understanding of branding and marketing concepts
• Experience working with cafés, restaurants, or retail brands
• Knowledge of Canva, CapCut, Adobe Lightroom, Premiere Pro, or similar tools
• Understanding of UAE market trends and audience behavior
• Photography or videography background is an advantage

Job Type: Full-time