Role Overview
We are seeking a creative, trend-savvy Content Creator who has a strong understanding of fashion culture and current digital content trends, especially short-form video content. You will be responsible for producing engaging and original content that drives audience growth, boosts engagement, and strengthens our brand identity across platforms like Instagram, TikTok, YouTube Shorts, and more.
Key Responsibilities
- Develop original content (videos, reels, photos, graphics, captions) that aligns with our brand identity and resonates with fashion audiences.
- Stay on top of trends in fashion and social media (especially TikTok/Instagram trends) and apply them creatively.
- Collaborate with the marketing team to plan and execute weekly and monthly content calendars.
- Produce short-form videos that capture trends, styling tips, collection highlights, fashion hacks, and behind-the-scenes moments.
- Edit and optimize content for various platforms (including sound/visual effects, subtitles, motion graphics, etc.).
- Monitor analytics to understand audience behavior and improve content performance.
- Assist with photo shoots, styling sessions, influencer collaborations, and campaign launches.
- Stay updated on industry best practices, algorithm changes, and emerging platforms.
Required
- Proven experience 2-7years as a Content Creator, Social Media Creator, or similar role — preferably in fashion or lifestyle.
- Strong understanding of fashion trends and digital content consumption, particularly short-form video platforms (TikTok, Instagram Reels, YouTube Shorts).
- Proficient in video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, VN, or similar).
- Excellent creativity, storytelling, visual composition, and editing skills.
- Strong written and verbal communication.
- Knowledge of content analytics and performance metrics.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person