Content Creator

Job Overview

TrackingWorld is looking for a creative and proactive Content Creator to strengthen our digital presence across social media platforms. The ideal candidate will be responsible for creating engaging, trend-driven content that aligns with our brand voice and drives measurable audience engagement.

Key Responsibilities

1. Content Creation

• Create engaging and high-quality social media content aligned with brand guidelines.
• Develop creative content for multiple platforms including YouTube, Instagram, Facebook, and TikTok.
• Achieve a minimum 5% improvement in post engagement metrics through innovative and data-driven content ideas.

2. Content Planning & Scheduling

• Plan, organize, and schedule content according to the approved content calendar.
• Ensure 100% adherence to posting schedules and deadlines.

3. Community Engagement

• Actively engage with the audience by responding to comments, messages, and mentions across platforms.
• Maintain a 90%+ response rate to build strong community relationships.
• Monitor audience feedback and share actionable insights with the senior team for strategy optimization.

4. Trend Research & Implementation

• Stay updated with the latest social media trends, formats, and platform updates.
• Identify and recommend 2–3 relevant trends per month that align with the brand’s identity and goals.

5. Team Collaboration

• Work closely with graphic designers, videographers, and the content team to ensure cohesive output.
• Participate in brainstorming sessions and contribute creative ideas.
• Ensure all content remains consistent with the brand’s tone, voice, and visual identity.

6. Brand Storytelling

• Write compelling captions, stories, and short-form content that reflect the brand’s narrative.
• Focus on creating authentic and relatable content to strengthen brand personality and trust.

7. Visual Content Support

• Coordinate with the design team to assist in creating simple graphics, story templates, and short-form videos.
• Support visual consistency across all social media platforms.

Required Skills & Qualifications

• Strong understanding of social media platforms and content formats
• Creative thinking with attention to detail
• Basic understanding of analytics and engagement metrics
• Good communication and teamwork skills
• Ability to manage multiple tasks and meet deadlines

Job Type: Full-time

Pay: Rs50,000.00 - Rs100,000.00 per month

Work Location: In person