Content Creator

General Description:

Tulsa Ballet is seeking a talented and creative Content Creator to join our marketing team. The ideal candidate will be passionate about ballet and possess the skills to create engaging content across multiple platforms. This role is responsible for producing, managing, and scheduling content for social media, email campaigns, our website, and various marketing materials. Additionally, the Content Creator will develop and implement communications and public relations strategies, as well as handle all photography and video production needs for the company.

Why you’re a good fit:

This role is perfect for a curious, creative self-starter who enjoys wearing many hats and isn’t afraid to lead the way. You’re someone who is highly organized but comfortable pivoting when the moment calls for it; because in the arts, no two days look the same. You bring strong emotional intelligence, collaborate well with a wide range of personalities, and approach challenges with a solutions-first mindset. Maybe you’re a photographer or videographer who’s excited to expand into marketing and communications, or perhaps you’re a marketer who happens to have a great visual eye and enjoys being behind the camera. Either way, you’re energized by storytelling, eager to learn new skills, and excited about capturing the magic of ballet and sharing it with the world.

Responsibilities

Photo and Video Production:

• End-to-end execution of photo and video shoots, including concept and execution, by collaborating with other departments and alongside third-party creators.
• Creates story boards, scene lists, scripts, and direction for specific videos and sets up filming schedules.
• Capture and manage video and photography needs for the organization, including scheduling, coordination with artistic, obtaining approvals, and storage of approved video/photos on the server, Vimeo, and/or YouTube page.
• Keep website images fresh and current
• Find and send approved imagery to third party contacts, such as publications and news outlets.
• Works with various departments to determine needs for video and photo production, set expectations, and gain necessary approvals for projects.

Organic Social Media:

• Develop, write, and edit compelling content for social media platforms (Instagram, Facebook, X, YouTube, etc.)
• Manage and schedule posts to ensure consistent and engaging online presence.
• Create and manage content for email marketing campaigns, ensuring alignment with the company’s branding and messaging, including reporting and results measurement of all social media marketing initiatives.
• Work with strategic lead to ensure all creative output addresses strategic objectives and delivers against key audiences.
• Stay abreast of latest developments in social media and share insight with the marketing team.

Paid Social Media:

• Create, place, manage, and report on internal paid ads, ensuring campaigns deliver against key audiences and fit within budget and timeline.
• Manage paid campaign for annual audition search, including budgeting and reporting.

Email Campaigns:

• Find and gather stories, snippets, and important information for corresponding email campaigns.
• Write copy for email campaigns.
• Manage email campaign plan, ensuring campaigns coincide with other marketing initiatives in the overall marketing plan, hit deadlines, and provide seamless storyline within marketing.
• Design, or have the desire to learn, small informational graphics in Canva for eblasts.

Public Relations:

• Implementation of Annual Communications Plan to increase ticket sales, grow attendance at Tulsa Ballet functions, increase regional, national and international visibility for the company, promote school enrollment, and support fundraising potential through marketing.
• Write press releases, newsletters, and other communication materials.
• Build and maintain relationship with media contacts.

Participate in all aspects of community relations for Tulsa Ballet:
– Occasional weekends for performances
– Customer Service and Patron Relations
– Special Events
– Education Outreach Programs

Other duties as assigned.

Knowledge, Skills and Abilities:
– Bachelor’s Degree plus previous marketing experience
– Photography and video editing experience
– High EQ skills, with the ability to collaborate with colleagues and leadership
– Outstanding project management skills with the ability to stay flexible with shifting needs and timelines
– Strong writer who can finesse language, with a wit and style that catches the attention of audiences
– Superior written and interpersonal communication skills
– Computer experience and knowledge of Microsoft Office
– Friendly personality and positive outlook
– Proven track record of being able to work under pressure while managing multiple deadlines

Salary range: $40,000-$45,000 (depending on experience)

HOW TO APPLY: All resumes should be sent through the job listing on Indeed. No phone calls, please.