Content Creator and Brand Specialists-Part Time-For Airway-Focused Orthodontic Office

Content Creator & Brand Specialist (Part-Time, 10-20 hrs/week)

At Synergi Orthodontic Specialists, we believe orthodontics should be the BEST part of your day—and we’re looking for someone who can bring that energy to life online and in our media.

We are seeking a creative, organized, and brand-driven Content Creator & Marketing Specialist to capture, create, and grow our digital and brand presence.

This is a part-time, flexible position (10-20 hours/week) with a mix of:

• Scheduled in-office content capture (patients, team, behind-the-scenes, procedures)
• Creative production time (flexible/remote)
• Monthly team meetings (Wednesday late mornings)
• Occasional events outside of typical practice hours
• May include occasional travel with doctor to events
• Coordinate with our external marketing vendor
• Coordinate office marketing events

This position has the ability to grow in hours.

What You’ll Do

• Capture photo + video content in-office (iPhone + lighting + basic equipment)
• Create:
• Instagram posts, Reels, TikToks
• Graphics (Canva)
• Educational + promotional videos
• Before/after visuals
• Design branded materials:
• Pamphlets
• PowerPoints
• Internal + external marketing assets
• Manage and schedule social media content
• Track and report analytics (views, engagement, conversions)
• Assist in marketing campaigns and promotions
• Maintain brand consistency across all platforms
• Engage with people on social media about our practice

What We’re Looking For

• Strong Canva + social media experience
• Skilled in short-form video creation (Reels/TikTok)
• Eye for aesthetics, lighting, and storytelling
• Understanding of:
• Engagement
• Follower growth
• Lead generation
• Marketing
• Branding
• Organized, proactive, and able to execute independently
• Curiosity to learn about orthodontic, dental, airway, and alternative health. Must LOVE learning.
• Must be a warm, passionate person that can energize others to be on camera
• Bonus: Experience in healthcare, dental, or aesthetics

Qualifications/Skills

• Proficiency in social media management tools along with strong understanding of social media marketing strategies.
• Expertise in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for visual content creation.
• Knowledge of SEO techniques, keyword research, Google Analytics, and web analytics to optimize digital presence.
• Experience with video editing software for producing engaging multimedia content.
• Ability to craft compelling written content with excellent proofreading skills.
• Strong understanding of public relations principles and relationship management within the healthcare or dental industry.
• Skilled in photography techniques to capture professional-quality images for promotional use.
• Ability to analyze social listening data to inform content decisions and improve audience engagement. Join us in shaping the future of airway-focused orthodontics by creating inspiring content that educates, engages, and elevates our brand!
• Canva, Powerpoint, Google Drive, Nurturely, Instagram, Facebook, Youtube, Iphone, Lighting/Photography/Videography/Audio/Bluetooth

KPIs (How Success is Measured)

• Content Output
• 3–5 posts/week
• 2–4 Reels/week
• Daily Stories
• Growth Metrics
• Monthly follower growth
• +300 followers/month (early stage)
• Engagement rate
• Video views
• Lead Generation
• New patient exams attributed to social media
• Brand Execution
• Consistency, quality, and creativity
• Monthly analytics report

This role is responsible for helping generate new patient exams—not just creating content.

Compensation

• $20-$30/Hourly + bonus tied to growth and new patient leads
• Based on experience

How to Apply

Please submit:

• Resume + Cover letter
• Portfolio of content (Instagram, TikTok, etc.)
• Your personal social media handle, and any social media handles that you have created content for
• A short note on why you’d be a great fit at Synergi

Selected applicants will complete a short paid test project prior to hire.

Pay: $20.00 - $30.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Rancho Cucamonga, CA 91730