Content Creator and Community Manager

Love real food, gut-health wins, and creating content that connects? Join Stone House Bread and own our content, community, and growth story.

You're the person who brings Stone House Bread's story to life online — real-deal organic sourdough, slow-fermented with clean ingredients, Michigan roots, and great gut-health benefits. This isn't just posting random stuff and hoping it sticks. You own the full digital story: shooting/editing short-form videos, growing our email list into a loyal community, turning fans into superfans, and moving the needle on sales (repeat buys, more households grabbing our loaves off shelves).

Think: equal parts TikTok/Reels creator, community curator, and smart growth hacker — all while staying true to what makes us special: authentic craft, clean ingredients, and our proud Northern Michigan heritage.

You'll collaborate closely with our Creative Team (brand), Sales (retail), and Operations (new products + seasonals like cherry/apple). This is a high ownership role.

Key Responsibilities

· Create 15-20 pieces of content per month: recipes where Stone House Bread is the star, bakery storytelling content, customer features, health/wellness education, and seasonal campaign assets.

· Shoot and edit scroll-stopping short-form videos on your phone (mobile-first) that hook our core demographic.

· Build and grow our email list as the #1 repeat-purchase channel – weekly/bi-weekly sends that educate, inspire, and convert.

· Run the community like a pro: reply to comments/DMs fast, spot and activate superfans, build real relationships.

· Team up with local Michigan food creators, bloggers, and micro-influencers for seeding, UGC collabs, and organic reach.

· Track and report on what actually matters: email growth, open rates, repeat purchase signals, retail sales lift – not just followers and likes.

· Own monthly content calendars tied to launches, Michigan seasons, promos, and biz goals.

· Work cross-team on retail content, new products, brand voice/visuals.

· Test everything, iterate fast, improve constantly.

What Success Looks Like

In the first 60 days, 40-50 pieces out in our voice/aesthetic, nail top content themes, connect with 5-10 local creators, set up a smooth weekly workflow.

By 6 months, Email list is growing 10-15% MoM, open rates beating benchmarks, superfans posting UGC and spreading the word.

By end of year, Content helping boost repeat buys + household penetration in key markets, huge evergreen library, retailers begging for more bread because it’s flying off the shelves. Stone House is becoming a recognized brand.

Qualifications

· 1-3 years creating/managing social content or digital marketing (food/CPG experience).

· Strong portfolio: mobile-shot/edited recipe/food videos that perform.

· Know what makes recipe content pop (hooks, pacing, visuals, platform hacks for IG/FB/email).

· Cool being on camera (or directing others) for demos/storytelling.

· Data mindset: care about business results over vanity metrics.

· Self-starter energy — juggle projects, own your lane, no hand-holding.

· Real passion for good food, real ingredients, wellness (FODMAP, gut health, sourdough perks), and our mission to make amazing bread accessible.

· Tools: email platforms (Mailchimp/Klaviyo), editing apps (CapCut, Canva, Adobe), some AI helpers. Bonus: know older demo algorithms on FB/IG.

· Michigan or Chicago area — ready for 2-3 Traverse City days/month (bakery shoots, team working sessions)

Reports To: General Manager, Sales and Marketing

Compensation & Benefits

Base Salary: $50,000 - $60,000 / year (based on experience + content strength).

Performance Bonuses: $2,000-$4,000 / year tied to real KPIs.

Total Compensation Value: $65,000-$75,000 including benefits.

Benefits: Medical/dental/vision; 15 PTO days + paid holidays; flexible hybrid schedule; professional development budget for conferences, courses, and skill-building; and unlimited Stone House Bread (obviously).

Job Type: Full-time

Pay: Up to $75,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Relocation assistance
• Vision insurance

Experience:

• Social media marketing: 1 year (Preferred)

Work Location: Remote