PSI Real Estate is seeking a highly creative Content Creator & Copywriter who can craft compelling, persuasive, and high-performing content across digital platforms. This role combines storytelling, strategic messaging, and real estate marketing expertise to drive engagement, leads, and brand authority.
Key Responsibilities
Copywriting & Storytelling (Core Focus)
- Write persuasive captions, ad copies, landing page content, and property descriptions.
- Develop campaign messaging for launches, promotions, and corporate branding.
- Translate real estate features into value-driven benefits for investors and buyers.
- Ensure consistent PSI brand voice across all platforms.
Content Creation
- Create engaging content for social media, website, CRM, and campaigns.
- Develop scripts for video tours, reels, testimonials, and corporate content.
- Support visual teams with creative direction and concepts.
Requirements
- 2+ years experience in content creation & professional copywriting
- Strong portfolio of marketing copy (ads, social posts, campaigns, websites)
- Experience in real estate, property, or luxury brands is a strong advantage
- Excellent English writing skills (Arabic is a plus)
- Understanding of buyer psychology and digital marketing
Must-Have Skills
- High-conversion copywriting
- Storytelling & brand voice development
- Creative campaign thinking
- Social media content strategy
- Attention to tone, clarity & persuasion
What We Offer:
- Market competitive salary with visa and medical insurance
- Opportunity to work with one of the UAE’s leading real estate companies
- Fast-paced, growth-oriented work environment
- High level of autonomy and impact within the role
Apply online or share your CV at hafsa.akhtar@psinv.net
Job Type: Full-time
Application Question(s):
- Are you okay to work fulltime onsite in Abu Dhabi?
- Do you speak Arabic?
- Can you join immediately?
Experience:
- real estate, property or luxury brands: 1 year (Required)
- content creation & copywriting: 2 years (Required)
- High-conversion copywriting: 2 years (Required)
- marketing copy (ads, social posts, campaigns, websites): 2 years (Required)
Work Location: In person