Content Creator & Digital Marketing Specialist

Overview
Are you passionate about creating compelling content and driving impactful digital marketing campaigns? We’re seeking a dynamic, bilingual (Spanish/English) Content Creator & Digital Marketing Specialist to support the leasing of our retail real estate portfolio. This role offers an exciting opportunity to craft engaging stories, develop innovative marketing strategies, and analyze performance metrics to optimize our outreach and promote available retail spaces.

Responsibilities

• Appear on camera to film promotional content for available retail real estate spaces.
• Plan, launch, and manage Meta Ads (Facebook and Instagram) and Google Ads campaigns targeting prospective retail tenants
• Create and post content across Instagram, TikTok, Facebook, LinkedIn, and others in both English and Spanish
• Monitor campaign performance, optimize for lead quality and cost efficiency, and provide regular reports
• Conduct keyword research and SEO optimization to improve content visibility in search engine results.
• Manage social media advertising campaigns, including Facebook Advertising, to increase engagement and conversions.
• Edit videos using video editing software to create engaging visual content that resonates with target audiences.
• Maintain consistent branding across all digital channels while ensuring proofreading accuracy for all published materials.

Requirements

• Proven experience in content creation, digital marketing, or related roles with a strong portfolio demonstrating your work.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite is a plus.
• Solid understanding of SEO best practices, keyword research techniques, and web analytics tools including Google Analytics.
• Ability to develop compelling visual content through photography or video editing skills.
• Fluent in Spanish and English, both written and spoken
• Familiarity with public relations principles and relationship management strategies.
• Demonstrated experience running Meta Ads campaigns with measurable results
• Experience in real estate, commercial leasing, or property marketing is a plus

Pay: $26.00 - $32.00 per hour

Work Location: Hybrid remote in Los Angeles, CA 90048