Content Creator — Marketing Background

ROLE OVERVIEW

We are seeking a passionate, skilled Content Creator with a solid marketing background to join our team. In this role, you will produce engaging, on-brand content across digital and social platforms to strengthen Scrub N's brand presence, drive audience engagement, and support our e-commerce and marketing objectives.

KEY RESPONSIBILITIES

• Develop and execute a content calendar aligned with marketing campaigns, product launches, and seasonal promotions.
• Create high-quality written, visual, and video content for Instagram, TikTok, LinkedIn, Facebook, and the Scrub N website.
• Build and manage a UGC strategy by sourcing, curating, and repurposing authentic content from the Scrub N customer and healthcare community.
• Manage end-to-end influencer collaborations — from identifying and vetting profiles to briefing, coordinating deliverables, and tracking campaign performance.
• Write compelling product descriptions, blogs, email newsletters, and social captions optimized for SEO and engagement.
• Collaborate with the marketing team on paid campaigns (Meta Ads, Google Ads) by producing creative assets that convert.
• Monitor content performance metrics and provide regular reports with actionable insights.
• Maintain brand voice consistency across all channels in both Arabic and English.
• Conduct competitor and trend analysis to identify content opportunities and stay ahead of platform algorithm changes.
• Coordinate with the e-commerce and retail team to create product-focused content that enhances the online shopping experience.
• Proactively generate creative ideas for content themes, campaigns, and storytelling formats that align with brand goals and resonate with the target audience.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Media, or a related field.
• At least 1 year of experience in content creation with a marketing focus (agency or brand-side).
• Basic understanding of digital marketing fundamentals — SEO, SEM, social media algorithms, and performance metrics.
• Excellent copywriting skills in both Arabic and English.
• Experience with social media management and scheduling tools (e.g., Hootsuite, Later, Sprout Social).
• Data-driven mindset with the ability to interpret analytics and optimize content accordingly.
• Strong eye for aesthetics, visual storytelling, and brand identity.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

NICE TO HAVE

• Experience in the fashion, retail, or healthcare industry.
• Familiarity with Excel and E-commerce platforms (Zid, Shopify, or similar).
• Basic knowledge of paid social advertising and campaign performance tracking.
• Photography and videography skills with a strong aesthetic sensibility.

SOFT SKILLS

• Ability to thrive under pressure and deliver high-quality content within tight deadlines.
• Exceptional organizational skills with the ability to manage multiple projects, content streams, and deadlines simultaneously.
• Strong creative thinking and the ability to bring fresh, original campaign ideas to the table independently.
• Excellent communication and interpersonal skills for effective collaboration across teams and with external partners.
• Self-motivated, proactive, and comfortable working in a fast-paced, ever-evolving digital environment.

Work Location: In person