Content Creator (SEO, Social Media & Brand Strategy – Critical Thinker Role)

Role Overview

We are looking for a critical-thinking content creator who understands customer intent deeply and can turn ideas into high-impact, SEO-driven and conversion-focused content. This role is not just about writing—it is about understanding what the customer needs, why they need it, and how content can influence their decision.

You will be responsible for shaping brand communication across web, social media, and presentations with a strong focus on clarity, persuasion, and customer psychology.

Core Responsibilities

• Create SEO-optimized content focused on real customer intent and search behavior
• Develop social media content that drives engagement, curiosity, and action
• Write and structure pitch decks and presentations that clearly communicate value and persuade stakeholders
• Translate complex ideas into simple, customer-focused messaging
• Build content that aligns with brand tone, emotional appeal, and trust-building
• Analyze audience behavior and adjust messaging based on customer response and insights
• Collaborate with marketing/design teams to ensure message consistency across platforms
• Apply critical thinking to identify gaps in customer journey and content strategy

Must-Have Skills

• Strong critical thinking and problem-solving mindset
• 3–4 years of experience in content creation, copywriting, or content strategy
• Deep understanding of customer psychology and intent-based content
• Strong SEO knowledge (keywords, search intent, on-page optimization)
• Experience in social media storytelling and campaign messaging
• Expertise in pitch deck creation and structured business communication
• Ability to simplify complex ideas into clear, persuasive narratives
• Excellent written English with strong editing and clarity skills

What We Value Most

• Customer-first thinking (not just content output)
• Ability to question “why this content matters” before writing
• Strategic mindset over repetitive content creation
• Strong sense of brand voice and emotional positioning
• Ability to think like a marketer, writer, and analyst at the same time

Working Hours

• Night Shift: 7:00 PM – 4:00 AM
• Location: DHA, Karachi

What We Offer

• Competitive compensation based on expertise
• Opportunity to work on high-impact brand and marketing projects
• Fast-paced environment focused on growth and execution
• Exposure to strategy-level content and business communication

Pay: Rs100,000.00 - Rs125,000.00 per month

Work Location: In person